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https://www.panoramaaudiovisual.com/en/2011/09/15/doce-horas-de-glamour-en-directo-a-traves-de-cibeles-tv/

Vértice 360 ​​has launched Cibeles TV, the official portal of the Madrid Fashion Week catwalk, with twelve hours of daily live programming produced by Videoreport.

Cibeles TV, the innovative portal produced by Vértice 360, will turn on the lights for the first time next Friday, September 16 at 10:15 a.m. with the start of the Cibeles Madrid Fashion Week.
Twelve hours of daily content during the five days that the catwalk lasts, produced by Videoreport, a Vértice 360 ​​Group company. With this step, Cibeles places itself next to the great international catwalks, opening itself to the world with its new official portal in which the video has a special role.

Sagra Mielgo will be the presenter of this space that will capture the essence of Cibeles through its protagonists. Together with her, Pablo de Miguel will tour all the spaces of Cibeles with his camera. Both will discover day by day everything that happens at FashionWeek in Madrid.

Designers, models, bloggers, fashion experts, Cibelinos, DJs or celebrities will pass through the microphones of Vértice 360. In addition, CibelesTV exclusively offers all the shows on the official calendar live, including those of the new designers of 'El Ego'. From the channel, each collection will be analyzed in detail with a large number of collaborators, the minutes prior to each show will be revealed from the backstage and, of course, the celebrities who come to the front row will be given way.

Technical deployment

The program has a set located in the Cibelespacio of pavilion 14 of IFEMA, from which Sagra Mielgo will host the twelve hours of live action from Friday the 16th to Tuesday the 20th. On the other hand, the format produced by Videoreport has a display of cameras that ranges from the kissing room where the most glamorous cocktails take place after the shows, to the backstage where you can live with the models the moments before each show and gut everything what's going on behind the scenes, to an ENG camera that will accompany Pablo de Miguel through the most unexpected places in Cibelespacio.

David Delfín, Ágatha Ruíz de la Prada, Amaya Arzuaga, Adolfo Domínguez, Roberto Verino, Ana Locking, Teresa Helbig, Victorio & Lucchino, Duyos, Roberto Torretta, Francis Montesinos, tienen una cita con CibelesTV durante los días que se celebra la pasarela, desde las 10.15 h. El viernes, el nuevo canal de Internet ofrcerá un homenaje a Jesús del Pozo con motivo de la presentación de su colección póstuma. Amigos del diseñador y compañeros tendrán un recuerdo para el maestro fallecido recientemente.

The 'cibelinos' also have their own space within the programming. Every day, Pablo de Miguel will discover the best looks from Cibelespacio. The most interesting tips on makeup and hairdressing from the best professionals will be noted. CibelesTV will remain very close to the new designers. Here you can experience from the inside the organization of one of the most important catwalks in the world.

All this content will be hosted on the portal so that the complete programming can be consulted whenever and from wherever the user wants, since all the content will also be available for Smartphones.

By, Sep 15, 2011, Section:IP, TV Production

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