World Surf League to offer more than 1,000 hours of live content with LTN

LTN will provide the World Surf League (WSL) a wide range of remote production, monetization and distribution technologies to offer more than 1,000 hours of content throughout the year, on various platforms and in different languages.

The WSL It has programming focused on male and female surfing through its emblematic Championship Tour and various events, such as the Challenger Series, Longboard Tour, Qualifying Series and Pro Junior series. With the aim of continuing to improve the reach of its content, the organization has closed a multi-year partnership with LTN which will allow you to offer your proposal to millions of viewers around the world through the digital platforms of the WSL, las social networks and several partners of transmission and streaming, such as ESPN+ in the United States or Disney+ in Latin America and the Caribbean.

The WSL will leverage a wide variety of smart distribution technologies of LTN IP video, which cover the live video acquisition, routing, advertising signage, master control and playout. To engage audiences around the world with language-friendly, large-scale live experiences, WSL will use LTN's live event versioning solution, LTN Arc, which offers the ability to create multiple versions of broadcasts for national and international distribution, including remote commentary in the local language in Spanish and Portuguese, adapted graphics, subtitles, closed captioning, and insertion of custom ad triggers for localized advertising.

Adicionalmente, apoyada en la red de distribución de vídeo IP gestionada y patentada por LTN, que ofrece una fiabilidad del “99,999%” y una latencia “<300 ms”, WSL adoptará un enfoque IP-first to avoid the high costs of satellite infrastructure and improve the monetization of all its partners. Among other advantages, the World Surf League will be able to benefit from the proprietary LTN protocols of dynamic routing y fast error recovery, as well as easy-to-use workflows and cost-effective technology models.

Rob Hammer, senior vice president of broadcast and studio operations at the WSL, explains why he has chosen LTN's solution: "We want to deliver as many live surf events as possible to our growing global fan community, across every continent and on any platform. LTN allows us to reliably broadcast live with low latency from remote locations and personalize content at scale for distribution partners, all within a connected IP video distribution ecosystem. Our partnership gives us the flexibility to produce more high-quality live events and attract new audiences across the world. world.”

Chris Myers, executive vice president and chief revenue officer at LTN, adds: "WSL's exceptional growth story exemplifies the business and technological benefits of managed IP video delivery. Interconnected live event versioning tools make it easier for federations and rights holders to reliably and cost-effectively produce more live events from anywhere, regionalize content for downstream partners, and expand global audience reach. We are proud to support the WSL as it captivates new audiences and drives growth. growth of surfing around the world.