Widevine digital rights management for the safe distribution of multi-pavement content, already available with Brigtcove

Television New Zealand and LG Electronics are among the first BrightCove customers to benefit from the integration of video cloud with Widevine. Editors have access to a cloud -based drm to distribute premium content safely to the hundreds of millions of devices that support them

Brightcove He has announced in IBC 2012 the commercial availability of DRM technology (Digital Rights Management) of Google, for its online video platform Video Cloud.

BrightCove Video Cloud customers, among which are Television New Zealand and LG Electronics, can already use Widevine to distribute and reproduce content safely in the more than 539 million electronic devices that have Widevine worldwide, of which, according to Widevine, 284 million are TV, Blu-ray players, Blu-ray players, TV signal receptors, TV signal receptors of video games.

Richard Beniston, Director of Online Products of Television New Zealand, has commented that “as a television chain with a large amount of acquired content, the DRM solutions are fundamental to be able to offer key content safely in the devices that want to use our users. The Widevine/Video Cloud solution allows us It is a fundamental piece for us of the puzzle. ”

LG Electronics is using Widevine's integration with BrightCove Video Cloud to strengthen its premium content initiatives. "LG is increasing the amount of high quality premium video content on the LG Connected TV platform as a direct response to consumers' demand," says Young-Jae Seo, vice president of the LG Smart Business Center Services Division. "Widevine's integration with video cloud that BrightCove has perfectly automates the complicated process associated with digital rights management, and allows us to distribute content safely and protect our content agreements."

The Widevine cloud -based drm has already been incorporated into the cloud video content ingestion process. This allows the owners and licensees of content to raise premium content safely, encrypt them and create Widevine DRM license packages. Once the package is created, the files can be distributed through video cloud among the partners and content distribution networks so that users can see them in their computers, tablets, video consoles, televisions and smartphones, as well as in all those electronic devices that support Widevine technology.

"With Widevine DRM, Video Cloud customers already have access to a fundamental piece of commercial and technological puzzle to offer premium online video services safely to their audiences on any screen," says Chris Johnston, vice president of BrightCove digital media solutions. "Widevine support not only helps protect valuable content with a high quality DRM solution, but also helps ensure the integrity of relationships between editors and the owners of the contents in a wide variety of devices and platforms."

Widevine DRM joins the multilayer suite of cloud video content protection functions, which includes Adobe Flash Access DRM, encrypted Apple HTTP Live Streaming (HLS), domain restrictions or creation of white lists, among others.