Trends in IBC 2012

In the general exhibition area we find at this IBC 2012 different facets of an industry that reinvents itself day by day due to a new environment of content consumption anywhere, anytime and on any device.

More than 50,000 professionals from around 160 countries and more than 1,300 brands are represented at the leading annual European event for professionals working in the creation, management and delivery of entertainment and news content around the world.

In its general exhibition area we will be able to take the pulse of the different facets of an industry that reinvents itself day by day due to a new environment of content consumption anywhere, anytime and on any device.

This other form of content distribution is a great concern for the industry, since in its take-off we must avoid at all costs that just 20% of the income entails 80% of the investment, as happens in many cases.

From a business point of view, this IBC has been a year of consolidation after the mergers experienced and a starting point for those companies that begin their journey in new hands.

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