Adobe will market its solutions only under a subscription model with Creative Cloud

For those who were wondering, when will Creative Suite 7 come out? Adobe gave its answer this Monday: never. And Adobe has announced at the great MAX creative conference in Los Angeles its firm commitment to a subscription model around Creative Cloud compared to, as has been happening until now, a perpetuity scheme with annual release of versions.

All the creative tools of Adobe, under the Creative Suite umbrella, will from now on operate with a subscription model compared to, as has been happening until now, a perpetuity scheme with annual release of versions. Shantanu Narayen, CEO of Adobe, and David Wadhwani, Senior Vice President and General Director of Digital Media at Adobe, have shared with those attending the large MAX creative conference in Los Angeles these days, the guidelines that the company will follow with respect to its tools.

For Narayen, creative professionals face numerous challenges. Among them, the fact that, in their opinion, the tools and services do not live up to expectations. Creation happens despite the workflow, not because of it, among other reasons because the devices do not adapt well to creative activities, not facilitating the search for assets or truly effective collaborative work.

Against this backdrop, Adobe is willing to offer tools and solutions that adapt to the needs of the creative community. In April of last year, Adobe presented Creative Cloud, a proposal in which the creative professional finds everything they need to create whatever their area of ​​activity. Starting from a package that initially contained all the Creative Suite 6 applications, Acrobat, Muse, Edge Preview, Business Catalyst, Typekit, over the last year Adobe has been including new possibilities and tools every week.

From now on, Adobe will market all its solutions with the CC (Creative Cloud) “surname” instead of the typical version indicator. Therefore, solutions such as Photoshop CC, After Effects CC or Premiere CC will be desktop and cloud applications that will always be synchronized. With the integration between applications and services, the cloud will thus transport edits, configurations, files, colors, fonts... from one computer to another.

Regarding Creative Suite, Adobe will continue to market CS6 via ESD, but there are no plans for future versions of Creative Suite as Adobe now focuses all its efforts on Creative Cloud without considering releases of perpetual versions of its current solutions.

After Effects, now with Cinema 4D

All the news that Adobe announced this Monday at MAX will be available from the first weeks of June. Unlike the traditional ones, from now on there will be no annual versions, but rather Adobe will incorporate tools notifying its users through the cloud and their subscription.

Among the main new features, it should be noted that Photoshop will now have Camera Shake Reduction (image stabilization for displaced images) as well as a Camera RAW filter.

As for After Effects, it will incorporate Live 3D Pipeline with Cinema 4D Lite. Adobe will include 3D within After Effects, thus facilitating the creation of solids and cameras to accompany camera movements, now with the advantage of being able to export this information as a Cinema 4D file. In this way, it will be possible to merge 3D elements between the video image and synthetic creations with total consonance and alignment of the different elements and any change in elements in Cinema 4D will be modified immediately in the After Effects project.

As for Flash, 64-bit work is incorporated for greater performance, a modernized user interface, and the possibility of drawing in real time.

Indesign, for its part, has modified more than 500 lines of code to provide 64-bit support for Mac and Windows, becoming a designer for paper or tablet, e-book... Finally, Dreamweaver improves live visualization in HTML 5.

The cloud

The cloud as a connection point with its different solutions. This is the strategy with which Adobe intends to continue making its mark in the creative universe. "Creative cloud has transformed the creative process much faster than we had initially anticipated. Our absolute priority is now to offer deep integration between tools and services," highlighted Miquel Bada, Senior Marketing Manager – SouthWest Europe at Adobe.

With the cloud as a meeting point, Adobe will foster a true creative community from which each user can exchange ideas or projects, receive notifications of new tools and, of course, synchronize their computer with another. This way, you can, for example, start a project in After Effects in your office and continue modeling in Cinema 4D from home on another computer, all synchronized in the cloud. and working on the same material.

With Creative Cloud, the user has 20 gigabytes of cloud storage and full synchronization. In fact, now all programs will be able to access the cloud directly by simply clicking on “save as” or share work with colleagues directly from the application itself.

Finally, it should be noted that the Creative Cloud subscription costs around 50 euros per month (in the version for freelancers) or 70 euros per month (for work teams). There is also a special version intended for multi-station business environments. As for CS6, Adobe will continue to market it, although the entire product line will only be developed within the framework of Creative Cloud, even for Latin America, which until now had been relegated in these latest releases.