RealD opens regional office in Latin America

The company's vice president, Marlene Songin, recognizes that it is an extraordinary time to enter Latin America since in countries like Brazil only 25 percent of cinemas are digital.

The American RealD has just opened a regional office to serve the Latin American market.

In an interview with Panorama Audiovisual, the company's vice president, Marlene Songin, highlights that "RealD is a global company. We began our work in the United States in 2005 and from there we opened offices around the world. We could not maintain our business only in Los Angeles; growing globally but very close to each local market."

Songin recognizes that it is an extraordinary time to enter Latin America since in countries like Brazil only 25 percent of cinemas are digital, so the transition is happening precisely now.

After eight years on the market, RealD achieved market leadership with a large investment in 3D technology. In its beginnings, RealD had the help of film director James Cameron, who was part of the company's management team.

"Our team has been adapting to digital projection. In 2005, we started with a type of system that was for screens up to 13 and 14 meters. Then we started looking for a system for larger screens. Years later, RealD XL technology arrived, with twice the brightness of other 3D systems on the market," says Songin.

While this year's NAB saw a slight decline in interest in 3D television, which was secondary to 4K and 8K, Marlene believes this trend will be reversed on the big screen. “When we started in 2005 with just one film, Chicken Little, It was almost an experiment to demonstrate our technology. This situation has remained more or less the same until the release of Avatar, with which everyone was able to realize the potential of the format. Now, we have a large number of films in this format, in different genres. It has even won the first Oscar for a 3D film, with Hugo's invention and the Oscar for best director for Ang Lee for The Adventures of Pi. We are going to have between 35 and 40 films released this year in 3D. If you stop to think that eight years were only seven, there is still a long way to go.”