Smartbox TV opens office in Colombia

The dynamism of the television market and the high penetration of the Internet make this country an interesting space for the development of technological solutions such as those that the company has been developing in Chile, Brazil and Peru.

SmartboxTV, a company specialized in technological solutions to enrich television content, announces the opening of a new office in Colombia. Carlos Alberto Paba, a Colombian executive with extensive experience in the television industry, will take over as Sales Director, whose work focus will be the Andean region.

"The Colombian market stands out for being recognized as a generator of video content par excellence. Today we have a broad structure between channels and TV operators; this, added to the penetration of the Internet as a State policy and a record number of mobile lines (49 million lines), mean that for the solutions offered by Smartboxtv this is considered a very important market," said Paba.

Juan Pablo Buscaglione, co-founder of SmartboxTV, highlighted that "we are aware that the TV market is evolving towards this type of platforms and engagement with audiences and their devices. So the opportunities for Smartbox TV today are focused on serving the Colombian market, without stopping to think about the rest of Latin American countries, with a lot of focus on interactivity with the content of the channels and operators mainly."