'A Better Life, A Better World', Panasonic's new slogan

The new slogan, in global use starting this September, expresses Panasonic's will to contribute to the progress and development of society.

Starting today, A Better Life, A Better World will be the official slogan of Panasonic with which the company projects its vision and objectives to be achieved in 2018, the year of its centenary.

A Better Life, A Better World summarizes the purpose of expansion and construction of a better life that Panasonic intends to provide to each of its clients and partners from different areas (home, community, business, travel, automotive, etc.), as well as its concern and at the same time contribution to respect for the environment in all its business areas.

The new slogan will be in global use starting this month, mainly to express the vision and condition of Panasonic Corporate. The company has also developed an original font as a symbol of its innovation.

Panasonic is expressing globally its desire to become a company that shares enthusiasm and empathy with its customers and is determined to establish itself as a unique company incomparable to any other company in the world.