Antena 3 and CBS extend their agreement for the broadcast of the incombustible 'La roulette of luck' until 2017

The format, which is celebrating 40 years of experience, has been versioned in more than 40 countries. Now produced by Martingala, more than 2,000 programs have been broadcast in Spain.

The wheel of luck will run on Antena 3 until 2017. CBS and the Atresmedia Televisión network have reached an agreement whereby the popular and successful daily contest presented by Jorge Fernández will continue for the next four years.

Roulette... is a format produced by Sony Pictures Television, a Sony Pictures Entertainment company, whose executive producer is Harry Friedman and is distributed in the United States by CBS Television Distribution and internationally by CBS Studios International, both belonging to CBS Corp.

In Spain, it has been the leader for 37 consecutive months (including the current month), since October 2010. During its nine seasons, it has always been the absolute leader of its slot and, since it was broadcast, it has always exceeded one million viewers.

So far this season it has averaged an 18.3% share, which represents a distance in its slot of +5.7 points over Telecinco and +9.6 compared to La 1, and 1,108,000 viewers, the only space that exceeds the barrier of one million viewers in the Morning. The most viewed program of this course was on October 22 with 1,301,000 (19.2%), while its maximum share occurred on October 29, with a 19.9% ​​share (and 1,219,000). The program leads in almost all areas (except Euskadi, Galicia and the Canary Islands) and highlights its hegemony in Valencia (21.7%), Castilla La Mancha (22.6%) and Castilla León (29.6%).

The story of a successful program

At roulette... He was born in the United States 40 years ago under the name Wheel of Fortune, created by the legendary Merv Griffin in 1975. It is currently broadcast in syndication throughout the United States, in the daytime slot, and continues to be the most watched daily program in this modality. The program has also had versions in more than sixty countries throughout the world.

The format premiered in Spain on January 25, 1990, under the name The wheel of fortune, then presented by Mayra Gómez Kemp.

The contest, which aired from Monday to Thursday at 8:00 p.m., remained on air until the end of 1992 and also included Irma Soriano, Bigote Arrocet, Mabel Lozano and Belén Rueda among its presenters. It was the first entertainment program broadcast by a private network and today, more than 20 years later, it maintains its freshness and audience in the network's programming. It owes its success to a formula that combines several factors that make the format effective: it is simple and can be played from home.

Antena 3 reprogrammed the contest on April 18, 2006, under the production of Martingala and with the name it maintains to this day, La roulette de laluck, led this time by Jorge Fernández, who has been awarded the 2008 Ondas Award for Best TV Presenter and the Antena de Oro for his work at the helm of the program.

Daniel Bilbao and Enric Lloveras, executive producers of The wheel of luck, agree in describing the space as one of the best formats in the world. "Roulette is a killer format, which has been successful all over the world with different versions and with different adaptations. In the US it has been successful for 40 years and for more than 20 in Spain. When The wheel of luck It came back in 2006 and still had the same strength,” explains Daniel Bilbao.

For his part, Enric Lloveras adds that "we knew that it was a fireproof format, a safe bet. In fact, The wheel of fortune appears on the list of the 50 best television programs published by MIPTV 2013, along with Who wants to be a millionaire? y Jeopardy. He millionaire We already had it, we needed to do it Roulette. “We decided to make the two best formats in the world.”