Arkena closes a six-year agreement with Sevilla FC

The TDF Group subsidiary will provide its Online Video Platform (OVP) services to one of the big clubs in the Spanish league.

Everyday and Sevilla FC have signed a six-year contract by which the subsidiary company of TDF Group will provide its Online Video Platform (OVP) services to one of the major clubs in the Spanish league.

Sevilla FC is one of the few clubs with a fully dedicated 24/7 television channel (SFCTV), available on both IPTV and DTT.

The live broadcast of the channel is offered for free on the club's website through Arkena OVP. The platform will also provide on-demand content, such as interviews and other exclusive material related to the Andalusian club.

Francisco Romera, marketing director of Sevilla FC, highlighted that "the field is no longer the only place where football clubs play. Nowadays, we have to collaborate with our fans: we need a strong team as much as a strong brand. Arkena's OVP is a powerful tool that helps us spread the values ​​of Sevilla FC and create awareness.

For his part, Rami Alanko, deputy general director of Arkena Spain, admits that "at Arkena, we believe that video is the most efficient way to communicate. We want to help brands spread the message and engage with their audience. Today, football clubs are strong brands, with very committed audiences that want access to premium content. Sevilla FC is a pioneer in the field, and we are delighted that they have chosen us to communicate with their fans and the world of football."

Arkena está proporcionando su plataforma de OVP junto a un conjunto completo de soluciones como reproductores de multipantalla y publicidad pre-roll. El contenido, tanto en directo como bajo demanda, está disponible en todos los dispositivos conectados.