Rino Petricola, new CEO of Front Porch Digital

Front Porch now creates the position of Chief Operating Officer to consolidate all customer-focused functions for growth in the global market.

Front Porch has promoted Rino Petricola to chief operating officer. In this new role, Petricola will be responsible for sales, sales engineering, delivery and support on a global scale. Petricola also continues his role as CEO of Front Porch Digital International. Front Porch now creates the position of Chief Operating Officer to consolidate all customer-focused functions for growth in the global market.

Mike Knaisch, president and CEO of Front Porch Digital, highlighted that "for more than a decade, Rino has built an incredible team in a company that offers the highest levels of personalized service. My respect for him is no secret, and I am asking him to do more of the same, only now on a global level."

Petricola worked for 30 years in IT, telecommunications and media, including 15 years in Digital Corporate Team (DEC). It also played a key role in StorageTek and ManagedStorage International (MSI) solutions, before being acquired by Front Porch Digital.

Petricola will split his time between Front Porch Digital's offices in Lafayette, Colorado, and Annecy, France, and will report directly to Mike Knaisch.