Madrid will host the first meeting on Big Media

Undunanda and the UAM/IBM chair organize next June 24 at the Autonomous University of Madrid (Cantoblanco) the first Big Media meeting.

Digitization has put the data in the center of the audiovisual media ecosystem. Greater control over the contents combined with a better knowledge of the audience allows to support editorial decisions. Opportunities are opened to offer more relevant content and more personalized experiences adapted to multidispositive consumption and specific contexts.

How do they allow Big, Open and Linked Data Tranformar content in structured, enriched and activable knowledge? How do the data help connect the audience with the relevant content and to direct the entertainment experience?; How do business intelligence and real -time analytics open step to advanced advertising solutions and new business opportunities for content managers and mediabrands? These and many other issues will try to answer about thirty experts.

Among others, Elisa Martin Garijo (IBM), Richard Benjamins (Telefónica), Pablo Romero (Yomvi), Juan Jose Delgado (Ono), Juan Figuerola-Ferreti (Vocento), Carlos Ezquerro (editorial unit), Francisco Asensi (Endemol Beyond Spain), Luis Pinheiro (RTVE), Oscar Mendez (Stratio), Pascal Somarriba, (Alternative Brand Solutions), Roger Roberts (RTBF), Steny Solitude (Perfect Memory), Oscar Muñoz (Havas), Mariano Rico (UPM), Jordi Gilabert (Konodrac), Roberto Garcia (University of Leida), Jose Maria Garcia Lastra (crystallized), Arturo Guillen (recentrack), Frédéric Colomina Memory), Pepe Cerezo (Rocasalvatella) and Felipe Garcia (Knowdler Media).