Madrid will host the first meeting on Big Media

Actuonda and the UAM/IBM Chair organize the first Big Media meeting on June 24 at the Autonomous University of Madrid (Cantoblanco).

Digitization has put data at the center of the audiovisual media ecosystem. Greater control over content combined with better knowledge of the audience allows supporting editorial decisions. Opportunities are opening up to offer more relevant content and more personalized experiences adapted to multi-device consumption and specific contexts.

How do Big, Open and Linked Data allow you to transform media content into structured, enriched and activateable knowledge? How does data help connect the audience with relevant content and direct the entertainment experience? How do business intelligence and real-time analytics open the way to advanced advertising solutions and new business opportunities for content managers and mediabrands? About thirty experts will try to answer these and many other questions.

Among others, Elisa Martin Garijo (IBM), Richard Benjamins (Telefónica), Pablo Romero (Yomvi), Juan Jose Delgado (ONO), Juan Figuerola-Ferreti (Vocento), Carlos Ezquerro (Editorial Unit), Francisco Asensi (Endemol Beyond Spain), Luis Pinheiro (RTVE), Oscar Mendez (Stratio), Pascal Somarriba (Alternative Brand Solutions), Roger Roberts (RTBF), Steny Solitude will participate. (Perfect Memory), Oscar Muñoz (Havas), Mariano Rico (UPM), Jordi Gilabert (Konodrac), Roberto Garcia (University of Leida), Jose Maria Garcia Lastra (Cristaliza), Arturo Guillen (Rentrack), Frédéric Colomina (Perfect Memory), Pepe Cerezo (RocaSalvatella) and Felipe Garcia (Knowdler Media).