Madrid will host the III Radio 2.0 Conference on October 30

Numerous professionals from the sector such as editors, advertisers, agencies and technical partners will share at the III Radio 2.0 Conference their experiences on the challenges of audience participation and loyalty within a changing technological environment, through social networks, new content and innovative services.

After the success of the II Jornada Radio 2.0-Barcelona and the 1ères Rencontres Radio 2.0-Paris in 2011, which made it possible to explore the innovation potential and economic opportunities of Radio 2.0, Nicolas Moulard and Xavier Filliol present two consecutive events in France on October 18 (INA Paris) and in Spain on October 30 (ONCE Madrid Foundation).

Radio has historically managed to mobilize its audience by establishing a close bond between speakers and listeners. How can technological possibilities today intensify this relationship? Numerous experts gathered at these days will answer these and other questions.

This year, sector professionals such as editors, advertisers, agencies and technical partners will share their experiences on the challenges of audience participation and loyalty within the valorization of Radio 2.0, through social networks, new content and innovative services.

¿Cómo los contenidos editoriales y las herramientas innovadoras permiten implicar a los oyentes?, ¿Cuáles son los principales niveles de participación y sus mecanismos de activación?, ¿Cómo se mide el ‘Engagement’?, ¿Cuáles son los desafíos y beneficios de un compromiso exitoso en términos de imagen, de acción, de movilización, de negocio?

A éstas y otras preguntas tratarán de responder una treintena de expertos presentando casos prácticos, ponencias y debates. En paralelo, la organización de talleres permitirá entender mejor la puesta en práctica de soluciones profesionales indispensables al sector de la radio 2.0.

La III Jornada Radio 2.0 está organizada por ActuOnda, AdsRadios y Fundación Once, cn el soporte institucional de : AERO, AERC, Forta, Instituto RTVE, Academia de la Radio, AIMC, IAB Spain, MMA, Ocendi, RAIN Summit Europe, URTI y de medios especializados como Panorama Audiovisual, Radio World y Rain.

III Jornada Radio 2.0

Tuesday October 30, 2012
ONCE Madrid Foundation
Sebastián Herrera Street, 15 (see plan)

More information here y en este mail