Cloud, IP and 4K set the standard at IBC 2014 (VIDEOSUMMARY)

At IBC 2014 it has become clear once again that broadcast is increasingly approaching a world dominated by software and ICT. Optimizing workflows, with intelligent processes and collaborative environments, will be key to cost optimization.

Broadcasters demand a new value chain that goes beyond pre-production, production, post-production and distribution… introducing new elements such as media lifecycle management, multi-platform distribution and new personalized experiences for users on each screen.

Cloud and IP services, and the reinforcement of collaborative work, will be key to improving the quality of content and its intelligent distribution. These are just some of the highlights highlighted in this video summary of a fair attended by more than 54,000 professionals.

[youtube]https://www.youtube.com/watch?v=ZCr3if0hbKk[/youtube]