Alchemist OB brings One Direction to the big screen

The British Virtual Post used Snell's software for low frame rate conversion to bring the production 'Where We Are: The Concert Film' to theaters around the world.

Virtual Post, the new British post-production company led by expert Jon Lee, carried out the conversion to high quality standards with Snell Alchemist OD to distribute HD footage of One Direction at their concert at Milan's San Siro stadium last summer to cinemas around the world.

Produced by Fulwell 73 and distributed by Arts Alliance, One Direction. Where We Are: The Concert Film was seen by more than a million people worldwide on 3,400 screens in 78 countries as of mid-October last year. The DVD was released in December 2014.

Music and television producer Jim Parsons helmed the project. “Preserving the excellent concert experience was our only mission when converting the film from 1080 29.97p to 1080 24p, as the quality of the conversion was of utmost importance when bringing the material to the big screen,” he recalls.

"Choosing Jon Lee at Virtual Post and Snell Alchemist OD was the best decision we made on this project. I was amazed to see the way Alchemist OD handles the material. In such a dynamic concert with more than 40 cameras and the group constantly moving it was a really demanding job. Jon and I went frame by frame going through each frame of the film with hardly any imperfections discovered. The results were practically perfect for a low frame rate conversion with an output totally clean. Without a doubt, I can only recommend Virtual Post and Alchemist OD.”