Average assets: digitize or die

Baku Morikuni, at the head of Media LifeCle Service in Sony, has intervened in BIT Experience 2015 to address content digitalization, asset amortization, preservation and material safety.

According to a Sony study, only 21 % of the chains have completed the digitalization process of tape libraries. On the other hand, corporate organizations that have not digitized the content will store more than 100,000 old tapes in situ. As a consequence, many content owners have assets that are being devalued and, at the same time, and in parallel they have increased opportunities to reuse and profitable digital content.

Baku Morikuni, at the head of Media LifeCle Service in Sony, has shared with BIT attendees experience some ideas about the preservation and enhancement of assets.

In his opinion, to create value to the archives it is necessary to redistribute and monetize (multidiscipositive, vod, ott, ...), customize them to re-connect with the audience, re-emit and reuse (thematic channels, time capsule ...), and re-create and re-improve.

The Sony Executive has remarked what digitizing means reducing costs in the physical footprint (storage and operational costs) and at the cost of the facilities. For this, it is necessary to facilitate broad access to file content through file -based work flows, improving the quality and integrity of metadata. As recalled, having structured content as metadata and semantic meaning will always involve greater long -term conservation.

Not carrying out an asset digitalization at the right time would mean the loss of value and potential income, in addition to risking to assume high costs because every year they will disappear fungible pieces of magnetoscopes, for example. In addition, the costs derived to rent space, electricity, personnel will also grow over time.