'Pocoyo' will reach more than 250 million children through China Central Television (CCTV)

Zinkia closes an agreement with the broadcaster with the largest audience in the world, for the broadcast of the animated series for five years on the CCTV Kids channel.

Pocoyo, the famous animated character produced in Spain, will now also speak Chinese as his adventures will be broadcast on the children's channel of China's state television starting in the first quarter of 2016.

After being broadcast in a total of 150 countries, more than 250 million children in China will be able to watch this animated series thanks to the agreement that Zinkia, the producer and marketer of Pocoyo, has made with China Central Television (CCTV).

All seasons of the little one Pocoyo will be broadcast in China through the children's channel CCTV Kids, which reaches 88.16% of the Chinese population and has an average share of 4.1%.

The Pocoyó brand is strengthened in the largest market in the world for the sale of licensing and merchandising products, and for multimedia content.

For José María Castillejo, president of Zinkia, "China is already a reality; it currently leads the world licensing market and is a world power in multi-screen content platforms. The Asian giant continues to be a market with great growth potential, even more so now, with the 'end of the one-child policy'. Therefore, it becomes a space for natural growth for Pocoyó, due to its extremely young population, with parents very interested in the education of their children. Entering hand in hand with the most powerful partner in this market It represents a boost for Zinkia for its internationalization strategy.”

The fact that the complete seasons of Pocoyó are going to be broadcast on CCTV has special relevance as it is a market that is very closed to foreign audiovisual production and because the public entity requires high demands on foreign brands and content in order to be broadcast.

The audiovisual quality of the Pocoyó product and its educational orientation, confirmed for years in Spain and other international markets, have been decisive for the Chinese authorities to approve its broadcast in this country.

China, priority market for producers

More than 250 million Chinese children between 0 and 14 years old will have access to the Pocoyó episodes in their homes, through which they will be able to have entertainment and training in the same series of adventures made in Spain.

Throughout the country, television reaches a penetration of 98.42% of Chinese homes, which makes it a market especially coveted by audiovisual producers.

The notoriety of the Pocoyó brand will be reinforced with the broadcast of the seasons on CCTV Kids, one of the Top 3 channels in China that has an average share of 4.12%, which means an audience that can exceed 90 million homes.

The prominence of this animated character is expanding in China with the opening of Pocoyó's first Indoor park on January 16 in the city of Shengyang, capital of Manchuria with 8.1 million inhabitants. This first center represents the starting point of an ambitious project that will lead the company to open a total of 9 Indoor Parks in the main cities in the north of the country, over the next 5 years, with an investment that exceeds 12 million dollars.

Pocoyó strengthens its entry into the Chinese market thanks to the agreements that Zinkia has closed in recent months with top-level local companies, among which is the toy manufacturer Goldlok, which will exceed 50 million dollars in toy sales this year, or the on-demand video portal Youku, considered the second most influential online video platform in the Top 10 in China (which achieved a turnover of 291.8 million dollars in Q3).

In ecommerce, the alliances with the company Cool Buy are key, which will develop the Pocoyó Flag Shops on portals such as JD.com and Tmall (from the giant AliBaba), which bring together 80% of Chinese e-commerce, and with THS media, as a provider and distributor of Pocoyó content (video and games) and partner in marketing activities (THS Media has the support of the TCL Cooperation investment fund).

In the search for an operator for the Pocoyó Indoor Park in the city of Shegyang, Shengyang Bao You You has been chosen, which has the support of the investment fund Sinoshine International Energy, with sales revenues of more than 100 million dollars.