Middle Group will buy 350 Sony cameras

The French Production Services Group opts for Sony HDC-2500 and HDC-4300 models to expand its Broadcast cameras fleet over the next four years.

EURO Middle Group (EMG) has signed a four -year contract with Sony To homogenize its Broadcast cameras fleet through an important investment in HDC-2500 and HDC-4300 models of Sony. The contract provides for the acquisition of up to 350 units of these two models over the four years of the contract, which will allow the provider of retransmission solutions to go one step further in recording live productions in all its European subsidiaries.

Based in France, Euro Media Group operates from seven European countries (videohouse in Belgium, Euromedia, DVS and Netco in France, Nobean Multimedia, from retransmission content to online material, for the entire production process.

EMG already has a long career in the use of Sony cameras, in particular the HDC-1500, predecessor of the HDC-2500, which has played an essential role in EMG productions over the past decade.

Euro Media Group expressed the need to update its technology to a solution that could offer high quality and creative functionalities for any type of production, as well as a common platform that would allow us to obtain flexibility and efficiency. Sony won the public tender after an exhaustive process in which various Broadcast camera companies participated. EMG mentioned as the main factors for the final decision the quality, reliability and technical capacities of Sony's solutions, its innovative licensing model and the solid association forged in the last ten years, in which they have received service and assistance from the Sony team in the different European countries.

In recent years, Euro Media Group has offered premium services proposals to production companies using the HDC-1500, so the HDC platform has remained an obvious option. HDC-2500 with 3G is a multiformat HD solution that represents a direct successor for EMG. The HDC-4300 is the first camera in the world with three 4K 2/3 ″ image sensors; A single camera platform for HD recording, 4K and superlent chamber. This is the next step towards obtaining excellence, since it offers new creative options and more flexible operations.

Today's productions require a more precise reproduction of colors, so the possibility of capturing images in the BT.2020 color space provides television chains with a valuable competitive advantage. The HDC-4300 allows Euro Media Group to adapt to versions of previous and new products thanks to its perfect integration in existing HD workflows. In addition to providing functions with a series guarantee as standard, the HDC-4300 also offers EMG the possibility of recording in a 4K/100p and HD/400P superlent chamber, which allows the camera to be adapted to different live productions. Having a solution that covers all these creative functionalities helps Sony customers, such as EMG, to generate the maximum profitability of production budgets of all sizes.

Future challenges

Ronald Meyvisch, Technical Director of Euro Media Group, has assured that in Euro Media Group, “we want to guarantee that we offer the best technology to our customers. The competition is intense in the audiovisual retransmission sector and our clients always seek greater creativity and innovation to make a difference. Meanwhile, from a technological point of view, the market is quickly changing. Our challenge, as a group, was to choose a solution that allowed to offer a solution that would be chosen. side, the highest image quality and innovative functions that the market demands and, on the other, additional operational efficiency within the group through a reliable, scalable and guarantee solution. Sony will help us guarantee the highest quality in the future. ”

For his part, Norbert Paquet, head of strategic marketing for the live production of Sony Professional Solutions Europe, argues that “through a deep knowledge of the work environment of our clients, Sony has been able to become the world leader in the offer of study cameras. We are very satisfied to expand our collaboration with Euro Media Group during the next four years, along with each of its local subsidiaries. HDC-2500 and the HDC-4300 exceed the group's demands in terms of greater flexibility and state-of-the-art technology with future platform on a reliable platform. Most appropriate cameras as an essential element of its system infrastructure, which allows you to improve your reputation as a leading service provider to production companies. ”