Ericsson MediaFirst Video Processing takes media processing to the next level

As part of its global partnership with Twentieth Century Fox's Fox Innovation Lab, Ericsson collaborates in the offering of a wide variety of the network's content. On the other hand, Ericsson launches the Piero augmented reality software at NAB.

Ericsson is showing these days at NAB 2016 in Las Vegas a wide portfolio of products and services for the television and media industry.

From sophisticated solutions such as augmented reality and cloud-based experiences, new launches, its alliances with the main networks and the incorporation of new partners to the content offering ecosystem reaffirm Ericsson's strategic position in the audiovisual sector.

MediaFirst Video Processing

Ericsson has developed an advanced video processing solution. Ericsson MediaFirst Video Processing takes full advantage of Envivio's innovative software-driven culture and global influence.

Ericsson MediaFirst Video Processing combina una suite completa de capacidades de procesamiento de vídeo e investigación en compresión de vídeo, que completa su plataforma de televisión MediaFirst creando experiencias de TV ágiles y basadas en la nube para disfrute de los consumidores.

Fox Innovation Lab

As part of its global agreement with the Fox Innovation Lab, the R&D center of Ericsson Twentieth Century Fox, Ericsson is collaborating on a proof of concept to offer a wide variety of Fox content. This test includes catalog and premiere films, 360º audio and video, virtual reality and augmented reality and Ultra-HD 4K with High Dynamic Range content on any platform, device or network.

This revolutionary innovation enables continuous, optimized and latency-free entertainment experiences that support all devices, platforms and networks, both streaming players and recorded content.

Piero Augmented Reality

Ericsson has launched Piero, an advanced software system for augmented reality that gives broadcasters the ability to optimize sports programming and create more immersive viewing experiences.

Piero Augmented Reality allows you to overlay 3D graphics in real time during live studio productions and sports broadcasts. Analysis graphs can be generated instantly either by a system operator or the presenter's own tablet. Graphics are projected in 3D onto the studio floor, allowing networks to illustrate analysis while maintaining the studio environment. This software is currently being tested by the BBC in its flagship football program Match of the Day.

Content Discovery

Another new feature from Ericsson is its Content Discovery portfolio. TV and video-on-demand services, including metadata, images, real-time activation, analytics, 360-degree search and personalization, will be rolled out across the United States, Canada and Australia, as well as in Europe, where Ericsson is already the largest provider of such services. All of them are delivered through Ericsson's real-time API, offering global data through a
interface.

Ericsson's content discovery portfolio now spans more than 10 million movies and shows in more than 35 languages. The editorial team of 300 specialists creates and delivers rich metadata, along with images from its extensive catalog of around 1.7 million images, to more than 12,000 television and video-on-demand channels. More than 200 million people around the world interact with Ericsson metadata every week.

Unified Supply Network

Following the presentation of the Unified Delivery Network (UDN) during the Mobile World Congress in February, Ericsson announces new additions of content and service provider companies to the global content delivery ecosystem: China Telecom, Chunghwa Telecom, Dolby Laboratories, Far EasTone Telecommunications, Globe Telecom, Mavshack, Paramount Pictures, Singtel, SK Broadband, XL Axiata, Vubiquity and Twentieth Century Fox have been the The latest partners to join an ever-growing list of companies partnering to significantly advance the traditional content delivery network model. Partners already announced include, among others, Hutchison Global Communications, Telstra, AIS, Vodafone, Brightcove, DailyMotion, EchoStar, Deluxe, LeTV and QuickPlay. Ericsson will work with all of these partners and with the company's own platforms, Ericsson Managed Player and MediaFirst.

Unified Delivery Network is a global content delivery network ecosystem that offers and aggregates network capabilities in the public domain, enabling optimization of services and scaling the offering of over-the-top (OTT) services and high-quality video content.

Ericsson and its global content delivery partners will collaborate to bring added value to businesses and customers, leveraging the agility of services and capabilities enabled by UDN.

Access to the NAB 2016 SPECIAL in Panorama