Euronews launches a curious marketing campaign under the motto 'Euronews, All Views'

Following its logo change, Euronews opens a new chapter in its brand positioning with an interesting advertising campaign conceived internally.

In a world where access to information remains a challenge, Euronews relies on a unique vision: the promotion of diversity of points of view.

In this way, Euronews has been able to decide to redefine its objectives to "live and share a unique and global experience of information, knowledge and cultures, based on an authentic expression of diversity, which finds its origin in our European identity."

This positioning has inspired a new brand universe, which began its journey in May 2016 with the launch of a new logo, a total change of its presentation image and all its digital products.

Today, Euronews opens a new chapter of this global initiative with the internally conceived advertising campaign.

This campaign, titled Euronews, All Views, exposes this vision using the resource of anagrams on the major current international issues of the moment.

Michael Peters, chairman of the board of directors, has stressed that "the campaign we have created is a reflection of our promise: to promote the richness of points of view, as only a powerful and independent international media such as Euronews can do. We all live in, and sometimes suffer from, this world of information obesity. Our response to these flows of information, often disordered and partial, is to rely on the fundamentals of journalism: the constant purpose of providing each person with all the means they need to form their own opinion, offering a true diversity of points of view.”

And, without a doubt, Euronews' multiculturalism is part of the DNA of the pan-European channel with an editorial team from thirty countries.

The bilingual campaign (English and French) will be broadcast on posters in strategic locations in key markets for Euronews. Among other locations, the campaign will be launched in Germany (Berlin Tegel Airport), Belgium (Brussels-Midi Railway Station and Brussels Zaventem Airport), France (Paris Gare du Nord), the Netherlands (Amsterdam-Schiphol Airport), the United Kingdom (London Metro) and the United Arab Emirates (Dubai International Airport).

Different anagrams

The campaign is based on the idea that, based on the same information, points of view can vary drastically. Some anagrams illustrate this diversity around large images that make up international news.

The current issues illustrated by the campaign are, specifically, the US presidential campaign (see above), Brexit, the migratory crisis, wars and other more social issues where points of view can sometimes be revealed as antagonistic: