'Convénzeme', the first program produced and performed entirely with 4G mobiles

Hosted by Mercedes Milá, Mediaset's new literary format has been recorded entirely with five Samsung Galaxy S7 Edge terminals, which combine a camera with a Dual Pixel sensor and the F1.7 lens to capture images with greater luminosity, sharpness and detail.

BeMad will premiere next Sunday at 8:30 p.m. a new installment of Please me, the first free-to-air television program produced and carried out entirely with terminals equipped with 4G technology. A new literary format with which Mediaset España takes a new step in the application of the latest technological advances in the production of content for its thematic channels. In her second program, Mercedes Milá will feature a visit from Javier Sardá to her bookstore, where BeMad has produced this format with five state-of-the-art mobile terminals.

For its production, five Samsung Galaxy S7 Edge phones have been used, equipped with a DSLR-class Dual Pixel sensor and an F1.7 lens to capture images with greater luminosity, sharpness and detail in the most difficult circumstances. Samsung is a technical provider and sponsor of the program.

For Sergio Calderón, director of the channel, "Through this format, BeMad has become the first free-to-air commercial channel that is committed to books as informative content, opening a new production formula with which we hope to continue experimenting with content different from that offered by general television, building small but important programming events with the cool, innovative and complementary seal that characterizes and highlights this channel. We fully trust in the real convergence of traditional television with the new technologies offered by new digital environments, and for this we are betting on Be Mad, in order to continue to enchant a very determined audience, with high commercial value, with the upward progression that the chain has experienced since its birth just seven months ago.”

Produced by Mediaset España in collaboration with La Fábrica de la Tele, Please me It is the company's first literary entertainment format. Offered within the channel's new themed label, Be Book, the new space has the presence of anonymous guests, celebrities and YouTubers in the +Bernat bookstore to share with the presenter the stories that through literature have marked their lives in some way, analyze the career of their authors and 'convince' the presenter about how right or wrong the reading of certain works can be. In the second installment the guest will be Javier Sardá.