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Movistar Plus+ offers the first Branded Content program that jumps to the metaverse

The turns that life takes

The turns that life takes, a comedy program with 4 installments filmed in Madrid and in the metaverse for VidaCaixa in collaboration with the agency and creative production company of the Telefónica TBS group, will premiere on the Movistar Plus+ on October 22.

The insurance company VidaCaixa makes the leap to the virtual world with this humorous branded content that brings together five generations of women from the world of cinema, television and social networks in its cast: Carmina Barrios, Ana Milan, Henar Álvarez, Ana Brito and Mariona Casas.

Through a unscripted dialogue, and climbing a Ferris wheel, the protagonists will spontaneously and authentically tell funny anecdotes from their own lives, each in their own comic style. An invitation to reflect on such transcendental topics as life, death, family and even the future, which will be seen through the metaverse, experiencing it, and changing dimensions for the occasion.

He metaverse has made reality what was science fiction a few years ago: an alternative virtual world in which it is possible to interact with other users, create personalized avatars and design a custom environment. “Exploring the metaverse, as well as the rest of emerging technologies that can imply social change, is part of our way of understanding insurance and the service we want to provide to our clients,” he explains. Javier Valle, CEO of VidaCaixa.

Cristina Buzako, CEO of Movistar Plus+, stated that “this project reinforces the platform's leadership in digital transformation and reaffirms our great capacity to offer innovative solutions to brands.”

filming set

to make reality The turns that life takes, a team of experts in creative technologies has been involved in modeling and building a small neighborhood that has served as the setting for the filming of this series. After the premiere, the film set will be available for any AltspaceVR user to visit and access exclusive content and games through virtual reality glasses.

The virtual filming set will be accessible through the virtual reality platform AltspaceVR.

By, Oct 19, 2022, Section:AR / VR / XR, Television, TV Production

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