Audio-Technica Iberia begins its activity to be a reference in professional audio in Spain

After completing the joint venture between the Audio-Technica Group and Lexon S.A., this new company contributes the work carried out over the years to configure a select portfolio of brands and products, as well as the development of a complete operational organization.

Audio-Technica Iberia arises from Lexon Distribución, a company owned since its creation, in June 2014, by the Audio-Technica Group and Lexon. This first stage of the joint venture, which is now ending, has allowed the configuration of a select catalog of brands and products, as well as the development of an operational organization, which have been integrated into Audio-Technica Iberia, which is in turn part of the Audio-Technica Europe structure.

The new facilities, located next to the Gran Vía, 2 exhibition center in Hospitalet de Llobregat (Barcelona), house all the company's departments (commercial, warehouse with its own logistics organization, integrated technical and after-sales service, financial department, marketing and general management).

The company has made a great effort in the area of ​​communication with its clients with the development of various channels, such as the creation of a new website in Spanish, framed in the Audio-Technica Europe portal, with extensive information for clients and users.

In addition to its professional division, Audio-Technica Iberia has a business area dedicated to the distribution of the company's products for personal and domestic use, which includes, among others, a wide catalog of headphones, turntables and phono cartridges.

Para celebrar el inicio de esta nueva etapa, los principales ejecutivos de la compañía visitaron las nuevas instalaciones (como aparecen en la imagen): Manabu Oaki, director de la división internacional de Audio-Technica Japón; Richard Garrido, presidente y CEO de la compañía en Europa; Keisuke Kobayashi, director marketing & engineering de Audio-Technica en Japón, y Rober Morgan Males, director de marketing de Audio-Technica Europe y consejero de Audio-Technica Limited.

The objective of Audio-Technica Iberia is to offer customers products of the highest quality, with the best support and the best commercial treatment. As Richard Garrido, president and CEO of Audio-Technica Europe, assures, “the company aspires for its principles, values ​​and convictions to be reflected at all times in the aspects of its activity.”

Exclusive distributor in Spain:

• Audio-Technica (Professional): microphones and headphones for studio, live, broadcast and installation, as well as all their accessories and complementary products
• Audio-Technica (Consumer): personal audio, phonograph cartridges, turntables.
• Allen & Heath: professional analog and digital mixers for live, studio and DJ.
• Genelec: high quality monitoring systems for studio and broadcast, high quality speakers for installations.
• Apart: with a wide range of products to cover any installation need, including those with very tight budgets, providing quality sound.
• numark: Professional DJ products, including the most advanced DJ controllers on the market.
• Alto Professional: with all types of audio products to offer professional and affordable solutions to both companies and live musicians.
• They will listen- High-quality studio and live audio interfaces at an affordable price.
• Soundtube: High quality speakers for installation, including special models for specific needs.
• Xilica: specialized audio processors for sound production, both fixed and mobile.