Go to the cover of Panorama Audiovisual
en:lang="en-US"
1
https://www.panoramaaudiovisual.com/en/2015/10/20/netflix-inicia-su-actividad-en-espana-con-una-oferta-lowcost/

Netflix begins its activity in Spain with a low-cost offer

El videoclub online ofrecerá en España tres modalidades de pago que van desde los 7,99 euros a los 11,99 euros mensuales según resolución y número de dispositivos conectados.

Presentación de Netflix España

Se ha hecho esperar pero por fin este 20 de octubre la plataforma estadounidense de distribución de contenidos Netflix inicia sus operaciones en España. De momento, únicamente estará disponible para clientes de Vodafone y para quienes accedan a la web de Netflix a través de televisores o STBs conectados, smartphones, tabletas, PCs o los dispositivos Apple Tv y Chromecast.

From Netflix they assure that the agreement with Vodafone will not be exclusive so they are negotiating with other operators.

For now, Vodafone has confirmed that it will promotionally offer free access to Netflix for six months to Vodafone TV customers with fiber. The online video service will be integrated into the operator's STB.

This IPTV offer arrives in Spain with a much smaller catalog than what it is offering in the US market since it will test the demand of the Spanish consumer to increase its offer. At the moment, it has already closed agreements with broadcasters such as Antena 3 (it will offer its classic series such as El Internado or El barco) and some Spanish production companies.

Even so, it will offer a significant number of series and feature films that its users can enjoy in three payment methods: a basic service that offers DVD quality content that can be consumed on a single device for 7.99 euros per month; a standard plan that will offer two simultaneous connections in HD for 9.99 euros; and a premium plan through which the user will enjoy four simultaneous connections in 4K quality for 11.99 euros per month. Netflix will not have the option to rent premium titles since everything will be accessible to all its subscribers, thus delaying the arrival of first-run movies in this window.

The CEO of Netflix, Reed Hastings, who has come to Madrid to launch his company in the Spanish market, has admitted that he would be satisfied if they get “a third of households as customers within a period of seven years.” Regarding the existing offer in Spain such as Movistar Series or Yomvi (also in the hands of Movistar), Hasting commented that "in the US we have HBO as a competitor and both have grown."

Currently, the platform has 26 million households subscribed to its services around the world.

By, Oct 20, 2015, Section:IP, Business

Other articles about

Did you like this article?

Subscribe to our NEWSLETTER and you won't miss anything.

Related articles

HBO MaxHBO Max begins its activity in the US, intensifying the war between platforms Jose Miguel GarciaVirgin Telco begins its activity in Spain with Euskaltel ATG CardiffATG Danmon begins 2020 with full activity María Jesús Almazor, CEO of Telefónica Spain; María Ferreras, vice president of business development at Netflix for EMEA, and Sergio Oslé, president of Movistar+ (from left to right), during the presentationTelefónica integrates Netflix into Movistar's offer LovesTvOn June 14, LovesTv, the joint HbbTv platform of RTVE, Atresmedia and Mediaset, begins its activity Default ThumbnailThe new IABM EMEA Member Council begins its activity The British ES Broadcast Hire begins its activity in Spain HBO begins its activity in Spain Audio-Technica Iberia begins its activity to be a reference in professional audio in Spain Default ThumbnailOrange adds Netflix to its television offer Netflix begins 4K tests Casa Buñuel in Mexico begins its activity with tribute events to the filmmaker Energy, the new offer from Mediaset España, begins its emissions in tests Zentropa begins activity in Spain