IABM recognizes Sony Media Backbone Hive with the Peter Wayne Award

Media Backbone Hive is Sony's latest all-media network production system with an advanced scalable platform based on Hyper Convergent Nodes technology.

The International Association of Broadcast Manufacturers (IABM) has awarded the Peter Wayne Award for Design and Innovation to the Media Backbone Hive cloud solution from Sony. Evaluated by a jury of renowned specialists, it is a highly desired award in recognition of extraordinary technical progress.

This award is the culmination of a series of awards given to Media Backbone Hive. Earlier this year at IBC, it was awarded the prestigious IABM Design and Innovation award. A recognition that adds to the previous IABM Game Changer award that Media Backbone Hive received in the disputed Post-Production category. This award is announced each year at the NAB show and honors the efforts suppliers put into delivering innovative solutions to the broadcast industry.

Michael Harrit, Marketing Director, Sony Professional Solutions Europe, said: "We are delighted to receive such a prestigious and highly sought-after award that recognizes the extraordinary technical advances and tangible value of content creators in our industry. It once again reflects the revolutionary foundations that Media Backbone Hive offers and the direction of our focus on customer business agility in this time of transformation."

Cloud architecture

The jury awarded this award on the basis that "the transformation of traditional hardware and software is brought together in a more flexible node architecture that will provide users with greater flexibility and therefore access to functionality that would not otherwise be available. This is an important and unique end-to-end production system that uses cloud-based technology. This architecture means that it is truly scalable and cost-effective to deploy."

Media Backbone Hive is Sony's latest all-media network production system with an advanced scalable platform based on Hyper Convergent Nodes technology. The sports and news production system provides comprehensive camera-to-file workflow and content management, with a host of customer benefits in terms of speed, ease of integration and unprecedented flexibility.