'Velvet' will continue on Movistar+ thanks to an unprecedented agreement between free-to-air and pay television

Thanks to an agreement with Movistar+, Atresmedia optimizes the exploitation of its major fiction brands beyond conventional content sales and distribution systems.

Movistar + and Atresmedia have closed a pioneering agreement in Spanish television that will allow continuity Velvet in what constitutes an unprecedented movement among the main free-to-air and pay television operators. The operation guarantees a new life for the successful series with the development of a season that can be followed exclusively on Movistar+.

Atresmedia thus manages to extend the life cycle of one of the audiovisual group's most valued products by optimizing the exploitation of its major fiction brands beyond conventional content sales and distribution systems, also opening the door to new forms of production with the main agents around the world.

After celebrating its finale on Antena 3, becoming a true social and media phenomenon, Velvet will return under the name of Velvet Collection and with the city of Barcelona as the epicenter of the renewed universe of the most famous Galleries on television.

Velvet Collection It is a production commitment by Movistar+ with the collaboration of Bambú Producciones that will try to maintain the essence of the series as if it were a franchise... and that is precisely what this new concept will be about.

As in previous seasons, the series portrayed in a free and glamorous way the change that Spain experienced in the field of fashion - specifically the transition from Haute Couture to ready-to-wear - now Velvet Collection It will portray the immediately subsequent change that occurred in that same sector; The development of the isolated and independent business that manages to become a large fashion franchise.

El proyecto se encuentra actualmente en fase de desarrollo de guión y casting de nuevos personajes, con vistas a iniciar su rodaje en el próximo mes de mayo y estrenarse en el último trimestre de 2017.
El serie creada por Ramón Campos y Gema R. Neira, continuará siendo escrita y producida por el mismo equipo creativo y técnico de las temporadas anteriores.