Series created for free-to-air television, among the most viewed on OTT platforms

'La casa de papel', 'Grey's Anatomy', 'Black Mirror' and 'Vikings', among others, occupy eleven of the fifteen positions in the ranking of the most followed productions in 2019, according to a GECA study.

GECA has made public the annual balance of its Barometer THERE, a pioneering study aimed at measuring the consumption, habits and preferences of users of the main video on demand platforms that operate in the country.

The study, presented at the Seminar AEDEMO TV, collects the results of the three waves of surveys carried out by GECA to the users of these services throughout 2019.

The report highlights the supremacy of Netflix as the OTT with the greatest penetration in Spain, with almost 60% of subscribers compared to the total of these platforms. This result is more than 15 points above those recorded Movistar+ (43,6%) y Amazon Prime Video (42.6%), second and third platform in the ranking, both with a very similar figure. Once again, the high degree of satisfaction among users with all the main platforms that have been asked about is reflected, with more than 90% of them willing to renew their subscription.

Spanish fiction

Regarding Spanish fiction, five titles sneak into the ranking of the 20 most viewed series of the year 2019 within the platforms studied. Along with the already mentioned The Money Heist (19.9%) are located The cable girls (12,6%), Dream a Dream (11,7%), Elite (9,4%) y Madrid burns (9,2%).

Globally, taking as a reference the total data of the three waves carried out in 2019, game of thrones It ranks as the most viewed series on these platforms last year with 22.5% of subscribers who claim to have seen the series, which in Spain is available on HBO and Movistar+. They follow him on the podium, with practically analogous data, The Money Heist (Netflix), with 19.9%, and Grey's Anatomy (Prime Video and Movistar), with 19.5%.

The medical series created by Shonda Rhime is not the only “catalogue” series that is among the most viewed on these platforms, a ranking in which titles such as Vikingos, The Good Doctor o The Walking Dead, among others. In fact, of the 15 series with the greatest following, a total of 11 are productions created and broadcast on linear television outside and inside our country. Apart from those mentioned above, there are also Black Mirror, Arrow, Breaking Bad, Agentes de SHIELD, Vis a vis y American Crime Story.

In this regard, it is worth mentioning that, beyond the rankings published by the platforms themselves in which emphasis is placed on original own productions, the results of the GECA OTT Barometer reflect that The bulk of OTT consumption comes from productions whose popularity comes precisely from their previous broadcast on traditional television..

The above is especially relevant in view of the imminent launch in Spain next March of Disney+, a platform that has a powerful catalog backed by companies such as Fox, Lucas Films, Star Wars, ABC, Marvel, National Geographic, Pixar and Disney itself. In this regard, GECA asked respondents in the December 2019 wave about their willingness to subscribe to this new platform, resulting in almost a quarter of them being determined to request registration once it is available in our country.

OTT en pantalla grande

One of the many aspects related to these platforms that the GECA OTT Barometer analyzes is the way in which users consume their content. Despite the freedom that OTTs offer in terms of viewing times and places, The television stands as the device most used by subscribers when viewing these platforms. 79% of those surveyed claim to consume OTTs on their Smart TV, a figure that far exceeds that of users who use their Smartphone or Tablet for this purpose.

Another relevant data is related to the time periods of the day in which users consume these services. And almost 80% of those interviewed concentrate their viewing between 9:00 p.m. and 11:00 p.m., thus exercising a direct battle with conventional television for the audience that is in front of the television in the prime time band.