National Geographic Creative will transcode 4K content with Wazee Digital Core

Customers who access the motion image search from the National Geographic collection will be able to download 4K content automatically.

National Geographic Creative has trusted cloud video management services from Digital Elderly to trancode and deliver 4K content on your platform NatGeoCreative.com. This portal will thus be one of the first capable of encoding and distributing 4K content automatically at user demand.

Alicia Keating, senior vice president of National Geographic Creative, recognizes that "more and more of our filmmakers are creating 4K content. The demand for that material continues to grow as major entertainment companies, brands and advertising agencies search for the best video content for their projects. With this improvement, customers who access the moving image search of the National Geographic collection will be able to download the highest quality content in the appropriate format that suits the needs of their project."

National Geographic has been collaborating with Wazee Digital and its Core media management system since 2006 on cloud content management and storage tasks. Now, Core technology will allow users to locate material in the National Geographic library and license the images, transcode and download the content in 4K directly from the portal.