Mtmad debuts on television with the 'Gipsy Queens' in Be Mad

The Mediaset España channel inaugurates the convergence of content with Mtmad.

It has emerged as one of the star contents of Mitele's digital native video channel with more than a million views since its premiere in November last year, ranking among the most viewed contents on Mtmad every week and turning its protagonists into authentic it girls.

A partir de este viernes los consejos de belleza de ‘La Rebe’, Noemí Salazar y Cristo Contreras darán el salto desde Mtmad a la televisión a través de Be Mad, con el estreno de su formato Gipsy Queens. Inaugura así la nueva estrategia de convergencia de contenidos digitales y de televisión unidos por un mismo denominador común: su oferta destinada a espectadores jóvenes, urbanos y amantes de los contenidos novedosos y diferenciados.

Every Friday at 8:00 p.m. Be Mad will offer the “master class” of ‘La Rebe’, Noemí Salazar and Cristo Contreras, their makeup tricks, the keys to their outfits and the choice of accessories from the hands of both trend girls to turn any of their followers and viewers into authentic calé princesses, always after their broadcast on Mtmad, where every week they update their videos with new and surprising tips.

To support this premiere and constitute a “theme night” in prime time on Fridays, Be Mad will then broadcast the best programs from Los Gipsy Kings, the Cuatro factual docu where the Fernández-Navarro, the Jiménez, the Montoya and the Salazar triumph on Wednesday nights and yesterday achieved the best share in their history with 12.7% and 1,816,000 viewers. This fact made them the second option in their slot after Telecinco and the leader among viewers aged 13-54 (16.9%).