Antena 3 renews its image

The design maintains its symbol but reinvents its shape to present an even more friendly, natural and approachable logo. The inner triangle of the logo gains prominence as a key element for continuity pieces such as pathfinders, promotional flies, promos...

Antena 3 has always remained close to the audience, adapting to the tastes and demands of viewers and offering them the highest quality and originality in their content. Now, it goes one step further and launches the renewal of its consolidated identity to bring it closer to its audience. A logo that maintains its symbol but reinvents its forms with a more friendly and complicit design with the viewer.

Designed by the Image and Creativity Department of Atresmedia, directed by Juan Ramón Martín Muñoz, the new image also has an update of the graphic pieces for its promotional campaigns and continuity of the channel.

If the Antena 3 symbol has shown, during all these years, that it does not go out of style and that it has come to settle in everyone's imagination, now it is even more rounded.

This evolution of the design presents a more flexible, sweet and friendly image with the sole intention of becoming an even more familiar element.

For the name of the chain, a more rounded typography has been chosen, in line with the new logo that gives the brand a more relaxed and direct character, with a friendly nod in the curves of the serifs.

The triangle, protagonist

It is already the symbol par excellence of Atresmedia and almost an icon for its channels. The triangle has been present on Antena 3 since the beginning, although it has not always been identified. Now, the interior of the Antena 3 logo takes center stage as a key element in the channel's continuity and promotion pieces. The evolution of the corporate image extends, therefore, to all the graphic elements of the chain: self-promos, banners, pathfinders, identifiers, promotional flies...

In many of these pieces we will see the triangle as an indicator that will give way to headlines, calls, claims... in a renewed promotional aesthetic that is committed to the total presence of the image on the screen with agile and dynamic transitions that give greater rhythm to the content. Although the logo presented is more rounded, the elements of continuity adopt a more geometric design, in line with the identity of other designs of the group.

colorful image

The color orange continues to be the hallmark of Antena 3, but now it is more enriched. The chain opens its range to a greater chromatic variety to offer a more colorful and diverse image, as are its contents. In this way, along with orange, new colors are incorporated into the corporate image as backgrounds and continuity pieces that help highlight the character of the logo.