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LaviniaNext and Visyon will work together in the field of virtual reality

This alliance aims to join forces and achieve a greater positioning in the sector of new audiovisual experiences.

Vision

LaviniaNext, End to End solutions agency of the Lavinia group and Visyon, a consulting and services company in emerging technologies, have joined forces to carry out joint proposals in the field of virtual reality. This alliance aims to join forces and achieve a greater positioning in the sector of new audiovisual experiences.

The agreement focuses mainly on the creation of virtual reality projects with five major strategic phases that combine the competencies of the two companies. Among these phases, the client management work stands out, as well as creative development, 360 image acquisition, programming and installation at events.

Carlo Rombolá, general manager of LaviniaNext, considers that “at LaviniaNext we are delighted to be able to collaborate with a leading company in virtual reality and make available all our strategic and creative knowledge of brands and the audiovisual world.”

For his part, Pere Pérez, CEO of Visyon, believes that "emerging technologies such as virtual reality will be a key piece in brands' new communication strategies to establish emotional links with their target audiences. That is why the best way to implement innovative strategies effectively is to work together with communication agencies to provide maximum value to digital marketing campaigns and new content formats."

All in all, the final objective is to boost the virtual reality market internationally by getting the collaboration of big brands and enhancing their presence at events.

By, Jul 12, 2017, Section:AR / VR / XR, Business, Television

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