Autonomy shapes IFC's latest ad in a virtual environment with disguise xR

Varias soluciones disguise han sido usadas por MGX Studio para crear el último anuncio de Autonomy to IFC, en el cual la Fórmula 1 ocupa un papel determinante.

IFC (Istanbul Financial Center), uno de los socios fundadores del Gran Premio Rolex de Turquía 2021 de Fórmula 1, cuenta con 1,4 millones de metros cuadrados de oficinas, un centro comercial, un centro de conferencias y exposiciones y un hotel de cinco estrellas. Para potenciar su alcance, dar a conocer sus instalaciones y promocionar su posición como partner de Fórmula 1, la compañía confío en la productora Autonomy.

The ad shows extreme close-ups of the cockpit of a Formula 1 racing car as the vehicle speeds through Istanbul and reflects glimpses of the Formula 1 facilities. CFI on the visor of the driver's helmet. Since the racing car and driver are seen in the foreground, Autonomy decided to shoot the ad with virtual production. The production company contacted the first virtual production from Türkiye, MGX Studio, to simulate the vehicle.

The announcement has meant the first advertising project of MGX Studio with hybrid technologies, since this includes static images, video and scenes of Unreal Engine. The filming had panels LED Unilumin Upad III, three processors LED Brompton SX40 card, a camera tracking system Mon-Sys, Unreal Engine and three disguise vx 2 and a vx 1.

Una experiencia inédita en Turquía

Mete Mümtaz, coordinador de operaciones de producción de MGX Studio, considera que disguise fue clave para este rodaje gracias a la versatilidad de sus servidores de vídeo.

"While managing the content, the freedom and convenience of using still images, video and RenderStream, if we wanted, gave us the confidence to overcome any problems we encountered. The xR capabilities provided by Disguise and the extensive possibilities of our studio allowed us to simultaneously manipulate light, content, reflections and motion. Being able to project the images we wanted on an F1 car with organically shaped reflective surfaces and being able to drive that F1 car virtually through the magnificent streets of Istanbul was a great experience for us and the client brands,” details Mümtaz.

Fatih Eke, director de tecnología de MGX Studio, también pone en valor las soluciones de disguise: “La confianza que depositamos en disguise nos permite ser más creativos en cada una de nuestras producciones”.