Emily Rowed travels to a fantasy world created with Disguise in her latest video clip

The Extended Reality (xR) Workflow Disguise, supported by gx 2c media servers and rx II rendering nodes, has brought the virtual world to life Bloom, the latest video clip by singer and songwriter Emily Rowed.

The virtual production studio Meptik, based in Atlanta, joined forces with video production company Gear Seven to shoot the music video in Arc Studios, the first virtual production studio and xR based in Nashville. Arc Studios has more than 2,400 square meters of studio space, including more than 150 square meters surface led PixelFLEX LED integrated with Unreal Engine.

Josh Eason y Madison Hague-Rogers of Arc Studios designed the magical, surreal virtual environment in Unreal Engine based on the intricate physical landscape of flowers, moss and grass designed by the art director Sophia Matinazad. Disguise servers vx4 y rx II They fed the content to the LED wall, rendering the graphics in real time and providing a smooth frame rate.

Interaction with the environment

During filming, Rowed She interacted with the physical setting of the space (flowers, moss, dirt) while the virtual environment developed around her and the interactive lighting projected the singer in the same hues as the backdrop. Real-time camera tracking stYpe It allowed for dynamic camera movements, integrating Rowed with its physical and virtual world. Director Sam Siske benefited from the control possibilities provided by xR. This way, he could easily position the trees and go from night to daylight in seconds.

Bloom is the second music video that Meptik has produced using Disguise xR, after the team first used the technology for video A World Beyond by Nashville singer Fleurie, released in 2019.

https://youtu.be/mI5oha9TvzQ