Sony and Smode alliance in the field of virtual production materializes at CES 2024

Smode has supplied and verified the SmodeXR system, consisting of software and multimedia server, so that the Sony expose in CES 2024 the advantages of virtual production and extended reality.

The alliance between Smode y Sony is based on the already successful collaboration between both companies already in application in the Base studies Kiyosumi-Shirakawa from Tokyo. By leveraging XR technology, which allows users to merge real and virtual worlds, Smode XR makes it easy to create and calibrate immersive experiences for virtual production shoots, as well as television shows, movies and live events. In addition to providing Smode's iconic real-time compositing capabilities, Smode LED orchestra, real-time content and camera tracking to enhance virtual production environments.

Smode XR content, brought to the screens Crystal LED de Sony, can be created with third-party 3D engines, such as Unreal Engine o Notch, or with the internal motor Smode. Furthermore, as the brand itself emphasizes, it is compatible with most tracking systems and technologies available today.

Yoshihisa Sukeda from Sony PCL, the company's XR coordinator for CES 2024, opts for Smode technology over others on the market for its intuitiveness and ease of use. Furthermore, “beyond being able to make scene changes without interruptions as a multimedia server, it is also compatible with content production, making it perfect for controlling shows at event stands such as this year's CES, where the operation in real time is important.”

According to Sukeda, the goal of showcasing a virtual production workflow at its CES booth is to allow visitors to “really experience virtual production and deepen their understanding of the technology.” “At the same time,” she adds, “I wanted to give a little surprise by incorporating set extensions.”

Other articles on CES2024, Smode, Sony