The time to migrate to IVPS is now

Carlos Prieto, regional director of Ooyala in Spain and Portugal, exposes in this tribune the advantages of integrated video platforms (IVP), as an evolution to traditional online video platforms (OVP).

The emission of video content is suffering rapid transformation. Both in its format, with the change of the flash standard to HTML5 on online video, and in the form of distribution where video platforms on demand evolve at high speed. But if there has been a real revolution, it is who has the power of decision on the content. Today, the audience is much more demanding and has a great catalog to choose from, so getting your attention has become a hard fight.

One of the keys to content generation companies is information on preferences, tastes or trends for use users. In this line, integrated video platforms (IVP) have arrived, as an evolution to traditional online video platforms (OVP). IVPS, connecting the different video processing tools, create and use common data, and with their analysis, offer us very important data for new content generation strategies in addition to taking advantage of that knowledge through advanced video workflows and delivery systems that maximize resources, from preproduction and production to distribution and monetization.

This information will help companies that work with IVPS to invest their money more efficiently in that truly demanded content for their audience. In addition, it facilitates the development of faster and simpler processes, since much of the work is automated and the information is collected by the same platform, which can cross the different data collected in the different points of the workflow. Companies can also analyze the action carried out for an improvement of the results for upcoming actions and optimize coordination between the different teams involved in the process.

With the great growth of content and distributors creators, managing multiple sources of content and large bookstores is the new standard for dissemination media operators. IVPS reduce complexity for these content companies, whose budgets for operations may not have grown at the level of the increase in demanded content in the current market.

The entertainment content managers will achieve through these IVPS platforms, the necessary information to attract their audience and avoid their escape to competition. Thanks to the in -depth analysis of the data provided, managers can identify what users are looking for to get more time and gain their fidelity, increasingly ephemeral fidelity, through the supply of content related in adequate mode, time and format.

Organic Integration

Therefore, suppliers such as Ium They work on the improvement of their platforms, with proposals such as Ooyala Flex - Content Logistics and cornerstone logistics of Ooyala transformation to IVP - and Ooyala Video that, with its full integration and joint use, facilitate total optimization and control of operations related to audiovisual content. The continuous search for the improvement in the operation of the platforms and the results for content managers has led to the incorporation of new functionalities in Ooyala Flex, novelties that Ooyala will present in the next edition of IBC (International Broadcasting Convention; Amsterdam, from September 14 to 19). Among them, the inclusion of temporary metadata and new dynamic deadlines, which allow generating richer metadata and will help improve contextual searches by reducing times in the location and distribution of content.

In addition, Ooyala will also show the integration of this platform with Microsoft Azure, both in the Azure Transcode service, which adds transcoding resources (change of video formats depending on the platform) to the cloud from Ooyala Flex, as in the Azure Indexer Video service that will generate more metadata information applying artificial intelligence and process automation.

The video sector is changing at a vertiginous speed and this type of platforms offer managers great advantages, especially if we make organic integration throughout the process. This will achieve a cost reduction, increase the return of investment, faster processes and a very important point in the current video business, improve the loyalty of the audience.