Dive aims to transform the television market with two new products

It launches two enterprise solutions, Dive Experience Amplifier and Dive Ad Resonance, and is working on international agreements that will allow it to bring its technology to more than 100 million viewers around the world.

The advertising market is hectic. Recently, a report commissioned by ProSiebenSat.1, the German audiovisual conglomerate, proposed a scenario where advertising revenues decreased in the third quarter and the remainder of the year, due to the drop in advertising spending by its clients.

Faced with this situation, the advertising industry faces the imminent challenge of making actors who seem disenchanted fall in love again. In this context and with the aim of offering solutions to the market that enhance both the viewer's experience and the return on television advertising investment, Dive -the artificial intelligence platform that contextualizes television content- launches two new products: Dive Experience Amplifier and Dive Ad Resonance.

Dive Experience Amplifier allows any television platform to give its viewers the possibility of interacting in real time with the elements that appear on the screen and even purchasing products through the support itself. For its part, Dive Ad Resonance is a solution suitable for brands, advertising agencies and television networks so that they know exactly the interests and preferences of the audience on television in order to serve relevant advertisements based on the interests of viewers.

“Markets are conversations, as the Cluetrain Manifesto pointed out almost 20 years ago, and in the field of television, establishing a conversation of interest with the viewer through an exhaustive knowledge of who is behind the screen - as happens on the Internet - is crucial to convert them into a user and potential client,” comments José Luis Flórez, CEO and co-founder of Dive. “With our new enterprise solutions, Dive Experience Amplifier and Dive Ad Resonance, we put the TV advertising industry on the brink of a new era, enabling them to significantly increase insight into viewers and the value of their advertising inventory.”

The company, which is in negotiations with large international communication groups, plans to soon close agreements to implement these products and provide service to more than 100 million viewers around the world.

Dive Experience Amplifier

This solution, which can be integrated into any television platform and end-user applications, provides interactive and real-time access to the more than one million “items of interest” that appear in the scenes of more than 4,000 series and movies that Dive has cataloged to date. Dive Experience Amplifier answers all the curiosities that arise when watching a movie or series. Who is that actor? where is that beach? What song is playing? What dress is the actress wearing and where could I buy one like it?

The platform has scene-level information on more than 20 different categories: actors, characters, locations, fashion, technology, cars, curiosities, etc. To obtain more information you only need to click on any of them. Dive connects identified “items of interest” scene by scene with personalized recommendations of shoppable products and advertising banners. Currently, Dive Experience Amplifier gives direct access to more than 200,000 products that can be purchased directly through the platform itself.

Dive Ad Resonance

This solution provides data on the context on the screen and how viewers interact with it, allowing us to know the behavior of the audience in the same way that Google or Facebook does with their users. Through the traceability of the audience's interests on television, the objective is to provide brands, agencies and the networks themselves with a new value: being able to know the audience's preferences to serve personalized advertising based on those criteria.

With Dive Ad Resonance, a car brand can, for example, know when and how many times a vehicle of its brand will appear in the different scenes of a movie or series, within the programming of any linear television network. In this way, it knows the perfect context in which to serve a relevant ad to the audience, and can even adjust it so that it is especially relevant to the precise moment in the scene in which it is going to be shown.
The platform is indicated so that brands, advertisers and agencies can increase the return on investment of their advertising campaigns and media and television channel owners can maximize the value of advertising inventory.

The Dive platform is based on advanced artificial intelligence, machine learning and computer vision technologies, which allow you to automatically label elements of interest on the screen, as well as search commercial catalogs and recommend similar products to show directly to the viewer.