About thirty experts will participate in the Sport IP Forum in Valencia

On November 22 and 23, Global Sports Innovation Center and Feria Valencia organize a global meeting on the impact of technology on the management of sports rights and content.

Thirty global experts in rights management and distribution of sports content will participate in the Sports IP Forum, an international event that will be held in Valencia on November 22 and 23 and is organized by the Global Sports Innovation Center y Valencia Fair.

These specialists come from companies in twelve countries around the world, including the main sports powers, such as the United States, China, the United Kingdom, Australia, Germany and Japan. Among them are representatives of leading companies in content distribution, such as Octagon, Mediapro or China Hupu; global media outlets, such as Discovery Eurosport; representation agencies for YouTubers, such as Primetimesports, and CricketSocial, creators of the world's first social network for cricket, which is the second sport with the most followers globally.

The congress program has been structured around four large areas that cover the most relevant challenges and trends on the impact that technology is having in the field of intellectual property, rights and the creation and distribution of sports content, both in terms of events and competitions, and in terms of what affects individual athletes. It covers issues such as e-Sports, big data, the legal framework or the creation of value from intellectual property.

The agenda of the Sport IP Forum will be focused on intellectual property in sports and entertainment on the 22nd.
Representatives of Octagon, a world-leading company in the sale of sports rights, with offices in 22 countries around the world, will participate; Microsoft Sports, technological partner of Real Madrid and LaLiga; PONS IP, a firm specialized in the definition of management strategies and defense of industrial and intellectual property rights, leader in Spain, Europe and Latin America; and Mediapro, a group consolidated as the first Spanish company in sports rights management and which will address the evolution of Mediapro Digital, its digital content production and distribution area. Hupu, the main content distribution agency in China, the Discovery Eurosport channel and KPMG will also be present.

The management of rights in unique sporting events and competitions will be another of the pillars of this day. This block will present the case study of the Volvo Ocean Race and how the transformation to the digital field of the Global Cycling Network, the most important cycling content platform in the world, has been carried out. Garrigues will address brand protection and the phenomenon of ambush marketing. The athlete representation and content distribution agency IMG, the ACB and Rethink Marketing will also participate in this block.

Second round

On the second day, November 23, the intellectual property and rights of individual athletes and clubs will be analyzed. Gains Group, represented by former Marine and former NFL team owner Steve Gera; Primetimesport, creators of the influential publication Football Transfer Review and pioneers as a representation agency for YouTubers; and CricketSocial, the world's first social network dedicated to cricket, will be present in this block, along with PONS IP, Octagon, Levante U.D., Valencia CF and TTSPRTS.

On the other hand, issues related to content production and the digital market will be raised. SportRadar will talk about the economic potential of data management, while the e-Sport section will be addressed by Ontier, which will deal with the European legal framework for this growing discipline, and H2K, one of the e-Sport teams with the greatest international impact. Seven Leagues, Microsoft Sports, CINFO and Blinkfire Analytics will also participate in this table.

In addition, the event will have an exhibition space, in which companies will show how the latest technological advances applied to the sector can generate resources, regardless of the size of the entity.

As for the audience, Sport IP Forum will have an exclusively professional character and will be aimed at a very broad field that ranges from sports organizations to content production and distribution companies, without forgetting legal consultants, branding and sponsorship agencies, media and athletes themselves, among others.

During the two days of the event, attendees will be able to access all the networking activities, with the main figures in the sports industry.