Gestmusic trusts VSN for OT's 24-hour channel

The VSNOne TV solution allows Gestmusic to carry out uninterrupted broadcasts for the Sky Spain and YouTube platforms by automating the continuity of the signal recorded in the studios where the program is produced.

On the occasion of the recent premiere of the television program Operación Triunfo, the production company Gestmusic He needed to implement in a short period of time a solution that would allow him to launch the 24-hour channel of the program.

This new system required broadcasting the signal that is recorded in the studios of the Audiovisual Park of Catalonia through two platforms: on the one hand, the OTT of Sky and on the other hand, the platform Youtube, for which it was necessary to generate an IP streaming signal as an additional complexity of the project. Furthermore, the entire installation had to be delivered to begin broadcasting on these channels within 48 hours, coinciding with the television premiere of the successful program.

To meet all stipulated requirements, VSN has implemented its channel-in-a-box solution VSNOne TV, in charge of managing two playlists that allow the content that is distributed through both platforms to be differentiated, as well as a graphic embedding engine for each of the channels.

Along with these, the platform also offers Gestmusic other advanced functionalities to have a solution that is as complete and adjusted to the specific needs of the program as possible. Among others, some advantages are cited such as having eight layers of graphics per list, having the possibility of automating auxiliary events, performing timeshift or receiving real-time feedback from viewers.

La productora Gestmusic ha logrado triplicar la audiencia de OT a través de estos canales, llegando a alcanzar cifras récord como los tres millones de visualizaciones en una semana que se registraron el pasado 17 de noviembre o las 20 millones de visualizaciones totales en el mes de noviembre hasta esta misma fecha, de acuerdo con los datos proporcionados por la cadena de televisión RTVE.

Likewise, the management of these channels has allowed Gestmusic to enhance the use of social networks to attract younger audiences and build loyalty in new audiences, while generating record levels of engagement and a powerful community of followers loyal to the program. A revolution in conventional television formats, which has brought the production company numerous good reviews to date.