Playz's transmedia series 'If it were you', finalist in the first edition of the Cannes Series Festival

In the CanneSeries Digital category, the first edition of the Cannes Series Festival dedicated to short formats.

The Playz interactive transmedia series If it were you has been selected as finalist in CanneSeries, the first edition of the Cannes Series Festival. The fiction, starring María Pedraza and Óscar Casas, will compete in the digital category, dedicated to short formats. The winners will be announced on April 11 at a gala held at the Palais des Festivals in Cannes.

Produced by RTVE in collaboration with Atomis Media, will be screened at the CanneSeries Digital Festival on Wednesday, April 11, along with the other nine finalist series, from countries such as Canada, France, USA, Cuba, India and South Korea. A world-renowned jury will be in charge of evaluating and selecting the Best Digital Series.

The youth thriller is the first interactive transmedia series produced in Spain and premiered in September on Playz, RTVE's digital content platform. The series allowed user interaction with the characters, since every week the public decided the course of the plot with their votes through social networks. The transmedia universe of the series included live broadcasts from the Facebook account, voting on Facebook and Instagram and videos of the characters on different social networks.

It is a free adaptation of the New Zealand series Reservoir Hill which has the signature of Javier Olivares, Anaïs Schaaff and Javier Pascual. The direction is by Joaquín Llamas, the executive production by Isabel Raventós, and the complex and innovative interactive strategy was carried out by RTVE Digital.

Youth phenomenon

In its broadcasts on Playz and social networks, the RTVE transmedia series has registered almost 7.7 million views, becoming a phenomenon among young people, since 71% of the audience are under 34 years old. Of this figure, 1.6 million belong to the views of the tvmovie of the series, which united the eight chapters and added unpublished sequences in 80 minutes of duration, on the official Playz channel on YouTube.

The international consulting firm The Wit selected If it were you as one of the most outstanding products of the season presented at the last MIPCOM in Cannes and described it as “an unprecedented interactive project.”