Grupo Multimedios, the first completely virtualized broadcast company in Mexico

Based on Grass Valley technology, Multimedios deploys a completely virtualized social network integration, ingestion, playout and media distribution solution.

The Mexican broadcaster Multimedia Group has significantly expanded its investment in production technology and solutions Grass Valley strengthening the close collaboration between the two companies. This implementation will allow it to strengthen its efficiency by expanding its operations and facilities and increasing the quantity and quality of content creation throughout Mexico and the southwestern United States.

In this way, Multimedios becomes the first broadcaster in Mexico with a fully integrated social media integration, ingest, playout and media distribution solution virtualized.

William Franco, technical director of Grupo Multimedios, highlights that "creating and delivering the highest quality content to our viewers is our top priority, and we require technology and solutions that allow us to do so as seamlessly as possible. Grass Valley demonstrates unwavering dedication and is a true partner for us with top-tier solutions, strong collaboration and reliable support to stay at the forefront of innovation. Broadcasts in Mexico City in early August, for example, grew from 11 to 50 million homes, reaching almost half of all of Mexico, a historic milestone that we could not have achieved without Grass Valley.”

“As we navigate the ever-evolving media landscape, virtualizing our production suite is an important step for our business and Grass Valley worked with us to ensure we chose the right approach for our needs,” he adds.

Grupo Multimedios implemented the latest version of GV Stratus con GVRE Transcoder for fast media decoding and a comprehensive social media manager that handles posting, tracking and monitoring social media content. Users can customize the full range of production tools by function, to increase efficiency and produce news programming in the shortest time possible.

As part of its studio facility upgrade, Grupo Multimedios installed a Grass Valley production switcher Carrera K-Frame S-series in each of its four studios in Monterrey, one studio in Mexico City and one in León to support local productions. In the coming months they will be adding new mixers to other studios.

They have also implemented the GV Korona K-Frame V-series, to increase flexibility and efficiency thanks to multi-format support, including 1080p and 4K UHD. Operational efficiency is also increased, since the switchers maintain similar operating modes and allow program files to be shared between the different models.

Grupo Multimedios' news production centers have been equipped with the K2 Summit 3G Production Client, series cameras LDX 82 and cameras Focus 75 Live. All of this will be implemented in Grupo Multimedios' OB studios and trucks, respectively. The Focus 75 Live camera is user-switchable, capturing in Full HD 1080i or 720p. The LDX series cameras offer a new level of operational flexibility thanks to their ability to upgrade as production and business needs change, ensuring Grupo Multimedios captures high-quality content in the required format from the beginning of the production process.

Nahuel Villegas, vice president of Grass Valley for Latin America and the Caribbean, notes that "with media organizations under greater pressure to deliver better quality content to more platforms with tighter budgets, infrastructures and workflows must be agile and flexible. Virtualization holds great promise as it increases efficiency, and we couldn't be happier collaborating with Grupo Multimedios to revolutionize their news production and better equip them for what the future will bring. We are very proud that Grupo Multimedios has chosen to enrich its long-standing collaborative relationship with Grass Valley. The value of this complete solution is evident in its ease of use and unparalleled video quality, and will also stand the test of time with its agility and scalability as Grupo Multimedios expands its operations and facilities to deliver even more high-quality content.”