Grupo Radio Centro de México entrusts Brainstorm with the virtual and graphics of its new channel La Octava

Through the Teletec integrator, Brainstorm has provided four InfinitySet systems and several Aston and OnDemand advanced graphics stations, for creating and issuing graphics.

Brainstorm has been fundamental in the beginning of emissions of The Eighth, the new HD television channel owned by Radio Center Group. This new channel marks GRC's entry into general television, which joins the numerous radio stations, including Cadena OIR, that are owned by the group.

After evaluating all current technologies, Brainstorm was selected by the systems integrator Teletec to supply production equipment to the new network, focused on news, magazines, sports and financial analysis.

In view of the start of broadcasts, Brainstorm has provided the equipment for the virtual studios, including four InfinitySet systems for fixed and tracked cameras with Support, plus several advanced graphics stations Aston y OnDemand, for creating and broadcasting graphics.

Brainstorm has been the ideal partner for Teletec to carry out a project never before seen in Mexico, combining the Patented TrackFree technology by Brainstorm with Epic Games' Unreal Engine rendering engine. With all this, La Octava is going to bring the viewer scenarios of Hyper-realistic quality in real 3D in real time, without having to combine real scenarios with green screens.

Likewise, the production department of Brainstorm has collaborated in the creation of numerous templates of Aston graphics and different photorealistic virtual studies in Unreal, to facilitate the start-up of the system, as well as several videos prepared for virtual teleportation projects. Responding to the client's needs, Brainstorm's Production department has created a clean, fresh and unique look in Mexico, since creative services have been essential to carry out this installation in record time.

Sergio Amuchastegui, de Brainstorm Latinoamérica, comenta que “hemos logrado todo esto en tan solo un mes con todo el apoyo de nuestro partner Teletec, quienes lograron una sinergia con el cliente que han logrado llevar este proyecto a la realidad. El crecimiento y éxito de La Octava esta garantizada con sus conductores y estos escenarios virtuales con Fotorrealismo al 100%, los primeros en México”.

Esta instalación se suma a los excelentes resultados que está logrando Brainstorm Latinoamérica en 2019, donde crece por tercer año consecutivo alcanzando un récord de ventas con instalaciones en Turner Argentina, Turner Chile, UNITEL Bolivia y, ahora, Grupo Radio Centro en México.