DishTV deploys MediaKind video processing platform

India's largest DTH service operator will deploy the MediaKind AVP 4000 video processing platform to deliver next-generation, enhanced immersive experiences to over 23.5 million subscribers.

dishtv, India's largest DTH service provider, will deploy the video processing MediaKind AVP 4000 to deliver enhanced, next-generation immersive experiences to more than 23.5 million subscribers.

dishtv will replace your entire headend infrastructure, which includes existing legacy technology from its D2H brand. Through this deployment, DishTV will operate MediaKind's head-end compression technology, which will allow them to evolve and adapt to both traditional broadcasting and multi-screen service delivery from a single platform. The platform, which includes MediaKind's AVP 4000 system encoder, allows DishTV to serve satellite operations for both brands and meet the changing needs of its subscribers.

Anil Dua, CEO of DishTV India, says, "As a leading DTH provider in India, we are always looking for new ways to deliver a high-quality viewing experience to our millions of customers. We are delighted to strengthen our long-standing partnership with MediaKind and leverage their heritage of compression technology that spans over 25 years." “Through the implementation of MediaKind’s AVP technology, we can offer the best video quality to our consumers along with greater bandwidth efficiency, allowing us to cost-effectively deliver next-generation services to our subscribers.”

For its part, Angel Ruiz, CEO of MediaKind, emphasizes that "the media landscape is constantly changing and service providers need to continually adapt to offer consumers the highest quality media experiences. At the same time, increasing competition from online gaming providers means this needs to be done in the most cost-effective way possible. We are delighted to expand our relationship with DishTV and continue to evolve their service offering in one of the largest video markets in the world. Through the implementation of our AVP system 4000, DishTV can potentially benefit from significant cost efficiencies and have the opportunity to launch new and highly compelling viewing experiences.”