2btube acquires the majority of Touché Films

Touché Films is the producer of the Spanish-language sketch comedy channel Enchufe.tv. In 2019, a feature-length film and a new action-comedy series are scheduled to be released for a premium OTT platform.

2btube has acquired a majority stake in Touché Films, Ecuadorian producer and creator of Enchufe.tv, the channel comedy sketches in Spanish number 1 in the world with more than 30 million followers on digital platforms, more than 8,000 million views since its launch and distribution on cable and free-to-air television in Latin America and the United States.

Both companies want to focus on achieving a common goal: becoming the leading digital media group in the Spanish-speaking world. To this end, they will jointly invest their efforts in increasing the volume of production, distribution and international expansion of plug.tv.

Scheduled for 2019, Touché Films will release its first film, Rock n’ Rola, co-produced with Dynamo (Narcos) and distributed in Latin America by Sony Pictures. Furthermore, this year it will launch Mortal Glitch, an action/comedy series for a premium OTT platform.

For its part, in digital audience, 2btube has become the leading Spanish private media group in this country, reaching more than 7.4 million unique users per month, according to Comscore. Worldwide, it has more than 20 self-produced channels and represents more than 500 digital talents, achieving an audience of more than 1.5 billion views per month and 265 million subscribers worldwide. YouTube.

Bastian Manintveld, CEO of 2btube, comments: "We are very proud to have brought the Touché Films team into the 2btube family. They have managed to build a successful world-class production company that understands and speaks the language of the digital generation. Like 2btube, they know how to work with brands that want to reach hard-to-reach audiences. We have been working together for the last 2 years and in the coming years we hope to realize our joint desire to become the leading digital media group in the “Spanish-speaking world.”

The relationship between 2btube and Touché Films began in June 2017 with the signing of a commercial representation agreement, through which 2btube began to exclusively market Touché Films' content. In 2018, it was expanded to be a co-production deal.

Martin Dominguez, CEO of Touché Film, recognizes that this operation “is a combination where each of us brings something unique to the ‘table’ and allows us to continue and expand our mission focused on being the leading comedy producers on digital platforms.”

2btube will bring Touché Films a global presence in the Spanish-speaking market with more than 100 workers between Spain and Latin America, Account teams in Spain, Mexico and the US and local production teams that will develop the brand including talents from their respective countries. Additionally, through this acquisition, 2btube expands its physical presence in Latin America and adds new premium content to its portfolio, the film and series that will be released this year 2019.

With offices in Madrid, Miami and Mexico City, 2btube has a global audience of more than 1.5 billion views per month and 265 million subscribers; and in Spain it is positioned as the first private media in digital video audience, with more than 7 million unique users, according to comScore.