2btube consolidates its presence in the Latin American market with 2bLatam

Touché Films, la empresa productora de Enchufe.tv, Dedicada a mi ex, Mortal Glitch y Misfit se convierte en 2bLatam con el apoyo de la empresa española 2btube.

The group 2b cuenta con oficinas en España, Estados Unidos, México, Ecuador y siete años de experiencia en manejo de creadores y canales de marca. Por su parte Touché Films, con 10 años de experiencia en producción de contenido de humor y a cargo del canal de Youtube, Enchufe.tv, el canal de comedia en español con más éxito y seguidores a nivel mundial. Ambas compañías, unidas bajo el nombre 2bLatam, buscan ampliar su alcance en términos de servicios y tipos de productos.

2bLatam is established around four fundamental areas of services and creation. Creative Agency, an area focused on the development of advertising content for brands combining innovation, creativity and strategy for multi-digital platforms; 2bOriginals, an area for creating premium content and producing films and series aimed at young audiences; Creators, a network of creators and talents with more than 50 channels in Latin America and advertising opportunities in inventories, collaborations and sponsors; and her own Enchufe.tv, the number 1 Spanish-language comedy channel in the world with more than 50 million followers on digital platforms, more than 8 billion views since its launch and distribution on AVOD, cable and open television platforms in Latin America and the United States.

Arturo Yepez, CEO of 2bLatam, values ​​this new step in the international growth of 2btube: “Three years after the sale of Touché Films to 2btube, and taking advantage of the achievements of Enchufe.tv around a humor that manages to travel in a region as diverse as Latin America, we take on the challenge, together with 2btube, of bringing quality content to more platforms, brands, audiences and digital communities.”