Mercat Audiovisual de Catalunya (MAC): twenty years taking the pulse of local media

The MAC will once again be the scene of numerous sessions, activities and workshops where around thirty companies will come together with different actors in the sector such as the Xarxa, the CAC, the Audiovisual Cluster of Catalonia or the Observatori de la Ràdio a Catalunya.

This Wednesday, June 12, a new edition of the MAC, Audiovisual Market of Catalonia. The objective of this twentieth edition will be to return to the origins, but with innovation and looking to the future, reflecting the needs of the proximity media while showing the latest technological developments.

The MAC will once again be the scene of numerous sessions, activities and workshops where different actors in the sector will come together, such as the network, he Audiovisual Council of Catalonia (CAC(, he Audiovisual Cluster of Catalonia or the Radio Observatory in Catalonia.

Among other burning issues, how to implement guerrilla marketing strategies, new audiovisual consumption habits, authorship rights in public and private media, the possibilities of visual radio, advertising investment in radio, or the revolution in audio as reflections of sounds in daily life will be addressed.

In addition, the state of audiovisual parks and production centers in Catalonia will be analyzed in a debate in which Cristina Brandner (director of the Parc Audiovisual de Catalunya), Javier González (director of Citilab), Joan-Carles Lluch (director of Neàpolis) and Sandra Ruiz, director of partner innovation projects and head of Torre Barrina, will participate.

Among the professionals who will come to the MAC to share their experiences, Josep Cuní, Ricard Ustrell and Gemma Nierga stand out. Two professionals belonging to different generations (Josep Cuní and Ricard Ustrell) will talk with fellow journalist Gemma Nierga to explain how their daily work is affected by the digital scenario and how they approach communication in this new panorama.

Regarding the exhibition area, more than thirty companies are collaborating with this MAC 2019, half of them with a physical presence. An exhibition that, like every year, will host innovative companies that will present the latest technologies in cameras and audiovisual equipment. virtual reality and drones.

MAC Awards

Since almost its inception, the MAC has promoted a line of action aimed at recognizing innovation, stimulating production and promoting audiovisual dissemination through different awards. This year, the organization has announced two new editions of awards.

The MAC-GAC transmedia project script competition will reach its seventh edition with a first prize worth 2,000 euros. The call is a joint initiative of the Mercat Audiovisual de Catalunya (MAC) and Guionistes Associats de Catalunya (GAC), with the collaboration of the MiLAB platform of the Facultat de Ciències de la Comunicació Blanquerna-URL and TV3, which promotes the contest through its communication channels.

The second edition of the MAC-Fantastik Granollers Prize will also take place with a prize of 1,000 euros, thus reaffirming the collaboration with the Granollers Fantastic and Horror Film Festival, Fantastik.

Finally, the Catalan cinema night with the screening of the film 7 reasons to flee (7 reasons to flee), by Gerard Quinto, Esteve Soler and David Torras at the Edison Cinema and the programmers' day of the Catalan federation of film clubs are the two parallel activities that this year have been included in the MAC programming.

https://www.youtube.com/watch?v=WATl_E-w268