MediaKind promotes a global technology alliance to promote broadcast-quality streaming

MediaKind Universe Alliance will offer content providers, services and operators access to highly flexible, interoperable and standardized technologies.

There is no doubt that the space that a company occupies in a large fair like IBC takes the pulse of the market. In this case, the old location in the Atrium (pavilion 4) of the RAI that it occupied since its construction Imagine (which moves to a smaller space in hall 1) has been occupied by an emerging industry whose strength is software, MediaKind.

The company has presented in IBC the MediaKind Universe Alliance, a technology partnership program that offers content providers, services and operators access to complete solutions that combine MediaKind technologies and services with partners specialized in Cloud and other offerings.

It will allow the critical industry collaboration and the seamless delivery of joint solutions with the goal of advancing all aspects of video delivery and experience, with a special effort and focus on the industrialization of OTT video at broadcast quality and scale.

The group of partners that will make up the alliance ranges from cloud-based services to self-service enablement for offerings as a service (aaS), passing through the monitoring and the quality of experience. The MediaKind Universe Alliance will offer end-to-end, application-specific solutions that directly address the challenges of content providers, service providers and operators. It responds to the growth of as-a-service solutions across the media chain and the need for more agile and flexible paths to cloud-based, bandwidth-efficient, IP-centric offerings.

By leveraging the complementary technology and resources of the MediaKind Universe Alliance partner program, clients will be able to leverage a wealth of expertise, quick-to-deploy solutions and managed services to gain a major advantage in an increasingly fragmented media landscape.

Raul Aldrey, Chief Business Officer at MediaKind, highlights that "the goal of the program is to build lasting connections with our technical partners and continue to launch new and innovative real-world solutions for our clients. By investing time and resources in these long-term and mutually beneficial relationships, we can continue to push the limits across the entire media chain. Clients can take advantage of a broader range of compatible technologies and infrastructure that respond to today's changing media landscape."

The MediaKind Universe Alliance has been designed to offer highly flexible, interoperable and standardized technologies, including multiple customer options for cloud services and other partner technologies and services. The program is guided by the principles of the eopen standards and welcomes partners who, through mature technology and proven delivery capabilities, demonstrate the ability to contribute to the advancement of the quality and scale of next-generation video delivery and experience, especially within the real-time video ecosystem.

In the beginning, they participated in the alliance Evergent, to deliver a superior self-service experience to subscribers who use its flexible revenue and customer lifecycle management solution to accelerate time-to-market for direct-to-consumer offerings for content publishers and pay-TV operators looking to embrace real-time pay-TV; Google Cloud, which will give MediaKind clients access to its portfolio of solutions and services leveraging a highly advanced combination of end-to-end television analytics and machine learning capabilities; Azure, for the implementation of the Mediaroom and MediaFirst TV platforms as a service; Telestream, which will provide its media delivery and monitoring solutions to offer the best quality of OTT delivery; and Tiledmedia, which has already brought its ClearVR 360-degree video technology into MediaKind's new Cygnus 360 Events packaged solution.

Scalable solutions

Coinciding with IBC 2019, Mediakind has launched its first range of packaged solutions specific to each application in the portfolio MediaKind Universe: Aquila Streaming, Cygnus 360° Events, Cygnus Contribution y Cygnus Distribution. The announcement of MediaKind's first solution packages addresses the specific needs of leading broadcast contribution and distribution applications and for the delivery of immersive OTT, multi-channel HD or single-channel UHD streaming services, remote “at home” production and 360-degree video content, especially around live events.

It is scalable solutions They enable service providers, operators, content owners and broadcasters to launch new offerings without the need for additional infrastructure or on-site operational teams, while retaining the flexibility to manage their own content. The tailored packages represent the first step in MediaKind's broader strategy to deliver complete solutions for broadcast media contribution and distribution, multi-purpose media headends, efficient storage and delivery, and differentiated consumer experiences that directly address the challenges of today's media landscape.

ABR Delivery

At IBC 2019, MediaKind launches its AV solution optimized for ABR delivery, which reduces latency from 45-60 seconds to 3-7 seconds.

Enhanced products for linear encoding, packaging, and video storage and processing optimize the end-to-end audiovisual (AV) experience for end users and continue MediaKind's drive to industrialize broadcast-quality over-the-top (OTT) streaming.
MediaKind's pre-integrated solution dramatically reduces glass-to-glass latency delay from 45-60 seconds to 3-7 seconds for OTT streaming and ABR content.

It supports the CMAF standard, which aims to bring a single standard to segmented media for delivery and decoding to an end-user device. It complements the CTE for Dynamic Adaptive Streaming over HTTP (MPEG-DASH) as a packaged output format. This greatly reduces the minimum data size of a segment delivered to an individual segment, rather than several seconds of video, and is optimized to integrate with media players to minimize latency while enabling reliable delivery.

La nueva propuesta reúne las capacidades enriquecidas de las galardonadas tecnologías de MediaKind: Codificación de Live, Video Storage & Processing Platform (VSPP) y MediaKind Packaging. Cuando se combina con otras ofertas de MediaKind, puede proporcionar entrega de contenido ABR y asegurar una codificación de alta calidad con una calidad de vídeo constante.

JT-NM Tested

MediaKind has announced that its MK RX1 IRD ha Passed SMPTE ST 2110 Tested of the program JT-NM Tested of the Joint Task Force on Network Media. This achievement highlights MediaKind's continued commitment to delivering all-IP media workflows, with the SMPTE ST 2110 set of standards considered the most advanced in the media industry today.

With the growing convergence of mobility, social and broadband, the need for software-defined media processing, cloud architecture and IP-connected video is now an industry imperative. IT infrastructures provide economies of scale and native levels of flexibility that offer a compelling incentive for broadcasters and operators looking to migrate from broadcast-specific architectures to IT-based solutions.

The output capability of the SMPTE ST 2110 enables all-IP ecosystems, with separate IP transport based on the core of fully decompressed video, audio and data. This offers both a business gain and content network simplification over traditional SDI workflows. The agnostic video format standard supports Ultra HD, HDR, as well as other new and emerging formats, and when integrated with MK RX1, can offer greater flexibility and agility within a multimedia installation.

Matthew Goldman, senior vice president of technology, MediaKind and former president of SMPTE, said: "The SMPTE ST 2110 standards are helping to lead the future of the media industry at a time when broadcast and other professional media applications are migrating towards increasingly cloud-native and all-IP environments. For customers already migrating to IP, MediaKind's MK RX1 IRD is a durable software-based contribution offering that does not “It requires additional interoperable hardware to achieve a feature set. Our solution, which is compatible with the network interfaces of commodity Ethernet switches and servers, offers the perfect option for operators and service providers looking to operate in all-IP workflows, while maintaining the quality of their high-value content.”