Anglàtecnic launches the first Addresable TV advertising campaign in Spain

The campaign, promoted by Anglàtecnic together with Konodrac and Pulsa, has made it possible to combine traditional content broadcast by Discovery's DMax with an interactive form.

Anglatècnic, forming a team with Konodrac y Credit, has successfully completed the first advertising campaign of Addressable TV in Spain. The campaign has allowed combine traditional content broadcast by antenna with an interactive form which allowed viewers to participate directly in a draw offered by CaixaBank to promote its MyBox Seguros product by entering their telephone number on the screen using the television remote control.

After a year of collaborative work by all participants, the chain's Hybrid Ads system was finally ready for the launch of the campaign, which was active between June 17 and August 11 on the channel DMax de Discovery.

Both the broadcaster, Discovery, and the advertiser, CaixaBank, have valued the results achieved very positively, which has allowed direct interaction with the audience and obtaining data on preferences and direct contact of potential clients.

Anglatècnic is present at the fair Amsterdam IBC from September 13 to 17, showing for the first time its solutions for Addressable TV that have made the campaign possible.

Using the fingertext platform, which, fully integrated with the continuity of the television station, allows the sending of instructions in the DVB signal to televisions equipped with HbbTV in order to be able to show creatives related to the advertising that is being shown or allow voting within television programs.

At the Anglàtecnic stand, located in Hall 14 (Content Everywhere) / Booth C18, its traditional solutions for accessibility and data on television are also shown in their new versions that are already offered under the SaaS formula, in addition to real demonstrations of the different solutions on a connected smartTV.

Access to the Special SPANISH COMPANIES AT IBC 2019