Distributors and exhibitors come together to launch the #YoVoyAlCine campaign

Estela Artacho, presidenta de FEDICINE, asegura que “estamos dando lo mejor de nosotros para que el público, tal y como desea, vuelva a reencontrase con la magia del cine y pueda recuperar la experiencia única que supone ‘ver cine en el cine'”.

La industria del cine en España se ha unido para poner en marcha la campaña de vuelta al cine, después de la crisis sanitaria provocada por la pandemia del COVID-19. Distribuidoras y exhibidores han decidido darse la mano para lanzar un mensaje de alegría y confianza al público español, por medio de la campaña #YoVoyAlCine. In this sense, those films whose premiere can be enjoyed exclusively in movie theaters starting this month have already begun to be announced.

#YoVoyAlCine will kick off with the launch of an audiovisual piece, whose objective is to awaken all those emotions that the big screen makes us experience. This video is on YouTube and will be shared by several companies and organizations, through different media and social networks. At the end of the video you can see how the hashtag that stars in this return to the cinema campaign will be #YoVoyAlCine, and from the Federation of Cinemas of Spain (FECE) and the Federation of Film Distributors (FEDICINE) We would like to urge the public to share positive messages through said hashtag. Together we can ensure that cinemas are filled with magic and emotion again.

Likewise, the profile of Twitter (@FiestaDelCine) will announce news about the sector and share some of the legendary moments in the History of Cinema. Within the framework of security, exhibitors have designed an action protocol with the implementation of the necessary security measures for the reopening of cinemas, which is currently being transmitted through different means of communication, with the aim of consolidating public trust.

Tras casi tres meses con las persianas bajadas, varias salas de cine ya han comenzado a abrir en nuestro país y en los próximos días veremos de nuevo todas ellas en actividad. Desde la Federación de Distribuidores Cinematográficos (FEDICINE), su presidenta Estela Artacho asegura que “estamos dando lo mejor de nosotros para que el público, tal y como desea, vuelva a reencontrarse con la magia del cine y pueda recuperar todo el ritual de la experiencia única que supone ‘ver cine en el cine'” y ha añadido que “por ello, las distribuidoras han anunciado una serie de películas de estreno que veremos en las próximas semanas y los exhibidores han establecido un protocolo de seguridad para todas las salas de cine”.

Entre los largometrajes recientemente anunciados están: SpongeBob SquarePants: A Hero to the Rescue, De Gaulle, Where Are You Bernadette?, The Hunt, The Family You Choose, The Wish List, Mary's Possession, Monster Hunter, Mulan, Father There's Only One 2, Personal Assistant, Pinocchio, Let the Music Play!, Tenet, The King's Man: The First Mission, An Extraordinary Friend, A Quiet Place 2, One for All, Voices…In addition, throughout the summer, distributors will announce new titles that we can enjoy only in movie theaters.

According to the study carried out by Simon-Kucher & Partners Regarding the recovery of cinema attendance patterns in Spain after the coronavirus, 90% of viewers want to return to the cinema in the coming weeks, within the safety parameters that will be offered in the same theaters. “From the industry we are excited to return to normal activity, to recover the good pace we maintained and continue offering the public the magic of cinema on the big screen,” Artacho stressed, emphasizing that “the value of the joint and collaborative work that we are doing from the sector and for viewers will be reflected in movie theaters soon.”