Shazam and Volvo launch an interactive TV campaign in Ireland

Viewers who use Shazam during a spot for the new Volvo V40 on RTE 1, RTE 2 and TV3 in Ireland will be able to enjoy an integrated brand experience, including promotional links and integrated social engagement.

Shazam and the multi-platform advertising network Adforce.ie have launched an interesting interactive promotional campaign on Irish television. Starting this Monday, viewers who use Shazam during the broadcast of a spot for the new Volvo V40 will be able to enjoy an integrated brand experience, which includes promotional links and integrated social participation.

The spot that is broadcast these days on RTE 1, RTE 2 and TV3 in Ireland allows, thanks to Shazam, to obtain more information about the characteristics of the Volvo V40, as well as have the opportunity to win an iPad.

Maeve O’Gorman, director de Estrategia digital de Mindshare en Irlanda (la central de medios de esta campaña), ha admitido que “quería incluir Shazam en esta campaña porque estratégicamente creímos que aporta un nivel de interactividad a nuestra campaña de televisión que llevará a un compromiso más profundo de usuario. Hemos visto recientemente estudios de Yahoo y Nielsen, que indican que el 86 por ciento de las personas usan el móvil mientras ve la televisión, por lo que al hacer este spot de Volvo como “Shazamable”, estamos creando una experiencia de pantalla dual sincronizada para Volvo que refleja el cambio de hábitos de consumo”.

Patricia Greene, marketing director at Volvo Ireland, highlights that “Shazam is a very exciting way to interact with customers, creating a new dimension in standard advertising.”